When buyers ask AI about news and media, The New York Times is named in 2 of 6 answers.
We put 6 real buyer questions to ChatGPT and Gemini and read every answer. Reuters is named more often.
AI names The New York Times in 2 answers, but ties it to no single idea yet.
Read from the 2 answers that named The New York Times.
Once AI starts naming you, this is where you see what it says. The full report shows what competitors are praised for.
The New York Times is second. Reuters is named almost twice as often.
Top brands named across the same 6 answers, ranked by share of answers. Average position is where each brand lands in the answer.
- 01 Reuters 67% #2.2
- 02 The New York TimesYou 33% #4.0
- 03 Google News 33% #1.0
- 04 BBC News 33% #4.5
- 05 Ground News 33% #4.5
- 06 BBC 33% #5.0
Buyers asked. AI answered. The New York Times was not in it.
Two of the 4 questions where AI recommended other brands. The full report lists every one, with the answer AI gave.
The New York Times loses most when buyers are shopping for a specific need.
All 6 answers, grouped by what the buyer was trying to do. The full report shows which gaps to close first, and how.
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Shopping for a specific need0 of 1
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Comparing brands0 of 1
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Asking for someone like them0 of 1
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Asking which brand to buy1 of 2
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Deciding what to look for1 of 1
recommending others
- Which of the 25 websites to get The New York Times onto first
- The questions to win, in the order to win them
- What to publish on The New York Times's own site and Instagram
We read 6 answers. You have seen two of them.
The rest stays sealed until you open the full report: every brand AI named, every answer word for word, and what to change.
Eight posts, scored on five things.
Read from their eight most recent posts. Each one is scored out of 100 below, with what we saw behind the number.
- 01Visual identity
- 02Hook strength
- 03Format range
- 04Captions & CTAs
- 05Cadence
Where the feed is strong, and where it leaks.
Scores are relative to the posts analysed, not to competitors. That comparison is in the full report.
A 6-colour palette held across 8 posts (consistency 0.45). Recurring marks: bold text overlays, high-quality visuals.
Your best post earns 0.1% engagement; the median post 0.1%. The one that landed opened with “Houston's mayor is limiting police cooperation with ICE during traffic stops.”.
2 carousels, 2 reels, 1 image across 5 posts.
4 of 5 captions ask the reader to do anything. 0 hashtags per post. 110 words on average.
35.0 posts a week between 7 Nov and 7 Nov. A daily rhythm, sustained. Reach is the constraint, not output.
Your best post earned 5.8× the engagement of your weakest.
Ranked by engagement rate. What each one did differently is read from the frame and the caption.
- 01Clear and bold text overlay for key message
- 02Professional production quality
All 5 posts, by engagement rate.
One bar per post, in the order they went out. Hover a bar to see its date and rate.
“Houston's mayor is limiting police cooperation with ICE dur…”, 0.1% ER.
“Highlighting a unique event”, 0.0% ER.
Promotional posts average 0.1%, lifestyle posts 0.0%: 2.5× apart.
What makes a post recognisably yours.
Extracted from the frames and captions, not from a brief.
Look
Balanced and structured compositions with a focus on key subjects and text overlays
Voice
“Clear, concise, and authoritative, presenting facts and context with a professional tone.”
Recurring marks
- 01bold text overlays
- 02high-quality visuals
- 03editorial and documentary aesthetics
What the accounts competing for your audience are doing that you are not.
The scorecard tells you where you stand. The full report tells you against whom, and what to post next week.
See everything else Nayavo doesWhen buyers ask AI about news and media, The New York Times is named in 2 of 6 answers.
The New York Times is second. Reuters is named almost twice as often.
- 01 Reuters 67% #2.2
- 02 The New York Times YOU 33% #4.0
- 03 Google News 33% #1.0
- 04 BBC News 33% #4.5
- 05 Ground News 33% #4.5
- 06 BBC 33% #5.0
Buyers asked. AI answered. The New York Times was not in it.
Every kind of question, and how often AI named you.
- Shopping for a specific need0 of 1
- Comparing brands0 of 1
- Asking for someone like them0 of 1
- Asking which brand to buy1 of 2
- Deciding what to look for1 of 1
We read 6 answers. You have seen two.
Eight posts, scored on five things.
Visual identityPalette, layout, marks 45
A 6-colour palette held across 8 posts (consistency 0.45). Recurring marks: bold text overlays, high-quality visuals.
Fix in full reportHook strengthBest post vs. median 51
Your best post earns 0.1% engagement; the median post 0.1%. The one that landed opened with “Houston's mayor is limiting police cooperation with ICE during traffic stops.”.
Hook formulasFormat rangeReel · Carousel · Image 97
2 carousels, 2 reels, 1 image across 5 posts.
Formats to testCaptions & CTAsAsks, hashtags, length 58
4 of 5 captions ask the reader to do anything. 0 hashtags per post. 110 words on average.
CTA templatesCadencePosts per week 95
35.0 posts a week between 7 Nov and 7 Nov. A daily rhythm, sustained. Reach is the constraint, not output.
Best posting windowsYour best post earned 5.8× the engagement of your weakest.
#1 · 0.1%Balanced and structured compositions with a focus on key subjects and text overlays
“Clear, concise, and authoritative, presenting facts and context with a professional tone.”