When buyers ask AI about online beauty store and cosmetics, Nykaa Cosmetics is named in 1 of 6 answers.
We put 6 real buyer questions to Claude and read every answer. Maybelline New York and Lakmé are named more often.
AI names Nykaa Cosmetics in 1 answer, but ties it to no single idea yet.
Read from the 1 answers that named Nykaa Cosmetics.
Once AI starts naming you, this is where you see what it says. The full report shows what competitors are praised for.
Nykaa Cosmetics is fourth. Maybelline New York is named almost twice as often.
Top brands named across the same 6 answers, ranked by share of answers. Average position is where each brand lands in the answer.
- 01 Maybelline New York 50% #1.3
- 02 Lakmé 50% #2.0
- 03 MAC 50% #2.7
- 04 Nykaa CosmeticsYou 17% #1.0
- 05 Amazon India 17% #2.0
- 06 Flipkart 17% #3.0
Buyers asked. AI answered. Nykaa Cosmetics was not in it.
Two of the 5 questions where AI recommended other brands. The full report lists every one, with the answer AI gave.
Nykaa Cosmetics loses most when buyers are asking which brand to buy.
All 6 answers, grouped by what the buyer was trying to do. The full report shows which gaps to close first, and how.
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Asking which brand to buy0 of 2
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Comparing brands0 of 1
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Shopping for a specific need0 of 1
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Deciding what to look for0 of 1
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Asking for someone like them1 of 1
recommending others
- Which of the 0 websites to get Nykaa Cosmetics onto first
- The questions to win, in the order to win them
- What to publish on Nykaa Cosmetics's own site and Instagram
We read 6 answers. You have seen two of them.
The rest stays sealed until you open the full report: every brand AI named, every answer word for word, and what to change.
Seven posts, scored on five things.
Read from their seven most recent posts. Each one is scored out of 100 below, with what we saw behind the number.
- 01Visual identity
- 02Hook strength
- 03Format range
- 04Captions & CTAs
- 05Cadence
Where the feed is strong, and where it leaks.
Scores are relative to the posts analysed, not to competitors. That comparison is in the full report.
A 6-colour palette held across 7 posts (consistency 0.38). Recurring marks: Product named on screen as it is revealed, Subtitle-style captions that carry the spoken line.
Your best post earns 0.0% engagement; the median post 0.0%. The one that landed opened with “festive season is officially for blushmaxxxing!”.
5 of 5 posts are reels. carousels and images untested.
3 of 5 captions ask the reader to do anything. 0 hashtags per post. 30 words on average.
11.7 posts a week between 6 Nov and 9 Nov. A daily rhythm, sustained. Reach is the constraint, not output.
Your best post earned 2.9× the engagement of your weakest.
Ranked by engagement rate. What each one did differently is read from the frame and the caption.
All 5 posts, by engagement rate.
One bar per post, in the order they went out. Hover a bar to see its date and rate.
“festive season is officially for blushmaxxxing!”, 0.0% ER.
“cakey makeup? we don't know her!!”, 0.0% ER.
What makes a post recognisably yours.
Extracted from the frames and captions, not from a brief.
Look
Centred vertical selfie frame with the presenter's face and the product held up beside it.
Voice
“Chatty and upbeat, like a friend who has just found the product, speaking straight to you and ending on a shop-now nudge.”
Recurring marks
- 01Product named on screen as it is revealed
- 02Subtitle-style captions that carry the spoken line
- 03Shade lineup as the closing shot
What the accounts competing for your audience are doing that you are not.
The scorecard tells you where you stand. The full report tells you against whom, and what to post next week.
See everything else Nayavo doesWhen buyers ask AI about online beauty store and cosmetics, Nykaa Cosmetics is named in 1 of 6 answers.
Nykaa Cosmetics is fourth. Maybelline New York is named almost twice as often.
- 01 Maybelline New York 50% #1.3
- 02 Lakmé 50% #2.0
- 03 MAC 50% #2.7
- 04 Nykaa Cosmetics YOU 17% #1.0
- 05 Amazon India 17% #2.0
- 06 Flipkart 17% #3.0
Buyers asked. AI answered. Nykaa Cosmetics was not in it.
Every kind of question, and how often AI named you.
- Asking which brand to buy0 of 2
- Comparing brands0 of 1
- Shopping for a specific need0 of 1
- Deciding what to look for0 of 1
- Asking for someone like them1 of 1
We read 6 answers. You have seen two.
Seven posts, scored on five things.
Visual identityPalette, layout, marks 38
A 6-colour palette held across 7 posts (consistency 0.38). Recurring marks: Product named on screen as it is revealed, Subtitle-style captions that carry the spoken line.
Fix in full reportHook strengthBest post vs. median 48
Your best post earns 0.0% engagement; the median post 0.0%. The one that landed opened with “festive season is officially for blushmaxxxing!”.
Hook formulasFormat rangeReel · Carousel · Image 20
5 of 5 posts are reels. carousels and images untested.
Formats to testCaptions & CTAsAsks, hashtags, length 46
3 of 5 captions ask the reader to do anything. 0 hashtags per post. 30 words on average.
CTA templatesCadencePosts per week 95
11.7 posts a week between 6 Nov and 9 Nov. A daily rhythm, sustained. Reach is the constraint, not output.
Best posting windowsYour best post earned 2.9× the engagement of your weakest.
#1 · 0.0%
Centred vertical selfie frame with the presenter's face and the product held up beside it.
“Chatty and upbeat, like a friend who has just found the product, speaking straight to you and ending on a shop-now nudge.”