Ten posts, scored on five things.
Read from their ten most recent posts. Each one is scored out of 100 below, with what we saw behind the number.
- 01Visual identity
- 02Hook strength
- 03Format range
- 04Captions & CTAs
- 05Cadence
Where the feed is strong, and where it leaks.
Scores are relative to the posts analysed, not to competitors. That comparison is in the full report.
A 5-colour palette held across 10 posts (consistency 0.85). Recurring marks: Bold Hindi headlines, NYAY AUR ADALAT title banner.
Your best post earns 55.6% engagement; the median post 33.3%. The one that landed opened with “अगस्त की बड़ी खबर: कमर्शियल एलपीजी सिलेंडर हुआ सस्ता! (Big news of August: Commercial LPG cylinder gets cheaper!)”.
10 of 10 posts are reels. carousels and images untested.
2 of 10 captions ask the reader to do anything. 0 hashtags per post. 120 words on average.
10.5 posts a week between 26 Jul and 2 Aug. A daily rhythm, sustained. Reach is the constraint, not output.
Your best post earned 2.5× the engagement of your weakest.
Ranked by engagement rate. What each one did differently is read from the frame and the caption.
- 01Highly structured and easy-to-read infographic
- 02Excellent use of visual cues (landmarks, color-coded cylinders) to convey data quickly
- 03Clear breakdown of who benefits from the price cut
All 10 posts, by engagement rate.
One bar per post, in the order they went out. Hover a bar to see its date and rate.
“अगस्त की बड़ी खबर: कमर्शियल एलपीजी सिलेंडर हुआ सस्ता! (Big …”, 55.6% ER.
“राष्ट्रीय राजमार्गों के किनारे निर्माण नियम सख्त (Strict co…”, 22.2% ER.
What makes a post recognisably yours.
Extracted from the frames and captions, not from a brief.
Look
Highly structured grid and split-screen infographic layouts featuring central cartoon illustrations, clear text blocks, and balanced data cards.
Voice
“Formal, authoritative, and journalistic Hindi news reporting. Sentences are structured, objective, and informative, reading like a press release or editorial column.”
Recurring marks
- 01Bold Hindi headlines
- 02NYAY AUR ADALAT title banner
- 03Structured comparison cards
- 04Custom vector illustrations of public figures
What the accounts competing for your audience are doing that you are not.
The scorecard tells you where you stand. The full report tells you against whom, and what to post next week.
See everything else Nayavo doesTen posts, scored on five things.
Visual identityPalette, layout, marks 85
A 5-colour palette held across 10 posts (consistency 0.85). Recurring marks: Bold Hindi headlines, NYAY AUR ADALAT title banner.
Fix in full reportHook strengthBest post vs. median 60
Your best post earns 55.6% engagement; the median post 33.3%. The one that landed opened with “अगस्त की बड़ी खबर: कमर्शियल एलपीजी सिलेंडर हुआ सस्ता! (Big news of August: Commercial LPG cylinder gets cheaper!)”.
Hook formulasFormat rangeReel · Carousel · Image 20
10 of 10 posts are reels. carousels and images untested.
Formats to testCaptions & CTAsAsks, hashtags, length 22
2 of 10 captions ask the reader to do anything. 0 hashtags per post. 120 words on average.
CTA templatesCadencePosts per week 95
10.5 posts a week between 26 Jul and 2 Aug. A daily rhythm, sustained. Reach is the constraint, not output.
Best posting windowsYour best post earned 2.5× the engagement of your weakest.
#1 · 55.6%Highly structured grid and split-screen infographic layouts featuring central cartoon illustrations, clear text blocks, and balanced data cards.
“Formal, authoritative, and journalistic Hindi news reporting. Sentences are structured, objective, and informative, reading like a press release or editorial column.”