Seven posts, scored on five things.
Read from their seven most recent posts. Each one is scored out of 100 below, with what we saw behind the number.
- 01Visual identity
- 02Hook strength
- 03Format range
- 04Captions & CTAs
- 05Cadence
Where the feed is strong, and where it leaks.
Scores are relative to the posts analysed, not to competitors. That comparison is in the full report.
A 6-colour palette held across 7 posts (consistency 0.41). Recurring marks: logo co-branding, co-brand visuals with Dexcom.
Your best post earns 0.1% engagement; the median post 0.0%. The one that landed opened with “logo overlay”.
4 carousels, 1 image across 5 posts. reels untested.
3 of 5 captions ask the reader to do anything. 0–19 hashtags per post. 120 words on average.
0.3 posts a week between 2 Jun and 16 Oct. Less than one post a week.
Your best post earned 24× the engagement of your weakest.
Ranked by engagement rate. What each one did differently is read from the frame and the caption.
All 5 posts, by engagement rate.
One bar per post, in the order they went out. Hover a bar to see its date and rate.
“logo overlay”, 0.1% ER.
“opening text on first slide”, 0.0% ER.
What makes a post recognisably yours.
Extracted from the frames and captions, not from a brief.
Voice
“brand”
Recurring marks
- 01logo co-branding
- 02co-brand visuals with Dexcom
- 03consistent color palette using blues/greys with accent greens
What the accounts competing for your audience are doing that you are not.
The scorecard tells you where you stand. The full report tells you against whom, and what to post next week.
See everything else Nayavo doesSeven posts, scored on five things.
Visual identityPalette, layout, marks 41
A 6-colour palette held across 7 posts (consistency 0.41). Recurring marks: logo co-branding, co-brand visuals with Dexcom.
Fix in full reportHook strengthBest post vs. median 12
Your best post earns 0.1% engagement; the median post 0.0%. The one that landed opened with “logo overlay”.
Hook formulasFormat rangeReel · Carousel · Image 56
4 carousels, 1 image across 5 posts. reels untested.
Formats to testCaptions & CTAsAsks, hashtags, length 76
3 of 5 captions ask the reader to do anything. 0–19 hashtags per post. 120 words on average.
CTA templatesCadencePosts per week 17
0.3 posts a week between 2 Jun and 16 Oct. Less than one post a week.
Best posting windowsYour best post earned 24× the engagement of your weakest.
#1 · 0.1%
“brand”