Seven posts, scored on five things.
Read from their seven most recent posts. Each one is scored out of 100 below, with what we saw behind the number.
- 01Visual identity
- 02Hook strength
- 03Format range
- 04Captions & CTAs
- 05Cadence
Where the feed is strong, and where it leaks.
Scores are relative to the posts analysed, not to competitors. That comparison is in the full report.
A 6-colour palette held across 7 posts (consistency 0.24). Recurring marks: gut health, pet wellness.
Your best post earns 1.1% engagement; the median post 0.4%.
3 carousels, 2 reels across 5 posts. images untested.
2 of 5 captions ask the reader to do anything. 0 hashtags per post. 29 words on average.
2.5 posts a week between 19 Oct and 2 Nov.
Your best post earned 22× the engagement of your weakest.
Ranked by engagement rate. What each one did differently is read from the frame and the caption.
All 5 posts, by engagement rate.
One bar per post, in the order they went out. Hover a bar to see its date and rate.
“text overlay: GUT HEALTH FOR EVERY PET”, 0.0% ER.
What makes a post recognisably yours.
Extracted from the frames and captions, not from a brief.
Look
Voice
“consistent, approachable, community-oriented”
Recurring marks
- 01gut health
- 02pet wellness
- 03community engagement
- 04awards / recognition
- 05event / wellness fair branding
What the accounts competing for your audience are doing that you are not.
The scorecard tells you where you stand. The full report tells you against whom, and what to post next week.
See everything else Nayavo doesSeven posts, scored on five things.
Visual identityPalette, layout, marks 24
A 6-colour palette held across 7 posts (consistency 0.24). Recurring marks: gut health, pet wellness.
Fix in full reportHook strengthBest post vs. median 35
Your best post earns 1.1% engagement; the median post 0.4%.
Hook formulasFormat rangeReel · Carousel · Image 69
3 carousels, 2 reels across 5 posts. images untested.
Formats to testCaptions & CTAsAsks, hashtags, length 34
2 of 5 captions ask the reader to do anything. 0 hashtags per post. 29 words on average.
CTA templatesCadencePosts per week 57
2.5 posts a week between 19 Oct and 2 Nov.
Best posting windowsYour best post earned 22× the engagement of your weakest.
#1 · 1.1%
“consistent, approachable, community-oriented”