When buyers ask AI about child protection and support, NSPCC is named in 5 of 6 answers.
We put 6 real buyer questions to ChatGPT and Gemini and read every answer. No brand is named more often.
The one idea AI attaches to NSPCC.
Read from the 5 answers that named NSPCC.
AI links NSPCC with this more than any other theme, and rarely credits it for trusted and effective. The full report shows the exact wording from each answer.
NSPCC leads. Childline is next.
Top brands named across the same 6 answers, ranked by share of answers. Average position is where each brand lands in the answer.
- 01 NSPCCYou 83% #1.0
- 02 Childline 50% #3.0
- 03 Action for Children 50% #3.3
- 04 Barnardo’s 33% #4.0
- 05 Beacon House 17% #1.0
- 06 Smiling Mind 17% #1.0
Buyers asked. AI answered. NSPCC was not in it.
One of the 1 questions where AI recommended other brands. The full report lists every one, with the answer AI gave.
NSPCC loses most when buyers are deciding what to look for.
All 6 answers, grouped by what the buyer was trying to do. The full report shows which gaps to close first, and how.
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Deciding what to look for0 of 1
-
Asking which brand to buy2 of 2
-
Shopping for a specific need1 of 1
-
Comparing brands1 of 1
-
Asking for someone like them1 of 1
recommending others
- Which of the 6 websites to get NSPCC onto first
- The questions to win, in the order to win them
- What to publish on NSPCC's own site and Instagram
We read 6 answers. You have seen one of them.
The rest stays sealed until you open the full report: every brand AI named, every answer word for word, and what to change.
Seven posts, scored on five things.
Read from their seven most recent posts. Each one is scored out of 100 below, with what we saw behind the number.
- 01Visual identity
- 02Hook strength
- 03Format range
- 04Captions & CTAs
- 05Cadence
Where the feed is strong, and where it leaks.
Scores are relative to the posts analysed, not to competitors. That comparison is in the full report.
A 6-colour palette held across 7 posts (consistency 0.35). Recurring marks: text overlays, bright and supportive visuals.
Your best post earns 0.1% engagement; the median post 0.0%. The one that landed opened with “affirmation”.
3 reels, 1 carousel, 1 image across 5 posts.
5 of 5 captions ask the reader to do anything. 0–1 hashtags per post. 53 words on average.
11.2 posts a week between 3 Nov and 6 Nov. A daily rhythm, sustained. Reach is the constraint, not output.
Your best post earned 4.9× the engagement of your weakest.
Ranked by engagement rate. What each one did differently is read from the frame and the caption.
All 5 posts, by engagement rate.
One bar per post, in the order they went out. Hover a bar to see its date and rate.
“affirmation”, 0.1% ER.
“Relatable parenting struggles”, 0.0% ER.
What makes a post recognisably yours.
Extracted from the frames and captions, not from a brief.
Look
Centered compositions with clear subject focus, occasional use of split-screen layouts for contrast.
Voice
“We speak with a supportive and professional tone, offering encouragement and practical advice to parents and families while emphasizing the importance of child safety and well-being.”
Recurring marks
- 01text overlays
- 02bright and supportive visuals
- 03use of statistics and emotional storytelling
What the accounts competing for your audience are doing that you are not.
The scorecard tells you where you stand. The full report tells you against whom, and what to post next week.
See everything else Nayavo doesWhen buyers ask AI about child protection and support, NSPCC is named in 5 of 6 answers.
NSPCC leads. Childline is next.
- 01 NSPCC YOU 83% #1.0
- 02 Childline 50% #3.0
- 03 Action for Children 50% #3.3
- 04 Barnardo’s 33% #4.0
- 05 Beacon House 17% #1.0
- 06 Smiling Mind 17% #1.0
Buyers asked. AI answered. NSPCC was not in it.
Every kind of question, and how often AI named you.
- Deciding what to look for0 of 1
- Asking which brand to buy2 of 2
- Shopping for a specific need1 of 1
- Comparing brands1 of 1
- Asking for someone like them1 of 1
We read 6 answers. You have seen one.
Seven posts, scored on five things.
Visual identityPalette, layout, marks 35
A 6-colour palette held across 7 posts (consistency 0.35). Recurring marks: text overlays, bright and supportive visuals.
Fix in full reportHook strengthBest post vs. median 38
Your best post earns 0.1% engagement; the median post 0.0%. The one that landed opened with “affirmation”.
Hook formulasFormat rangeReel · Carousel · Image 89
3 reels, 1 carousel, 1 image across 5 posts.
Formats to testCaptions & CTAsAsks, hashtags, length 71
5 of 5 captions ask the reader to do anything. 0–1 hashtags per post. 53 words on average.
CTA templatesCadencePosts per week 95
11.2 posts a week between 3 Nov and 6 Nov. A daily rhythm, sustained. Reach is the constraint, not output.
Best posting windowsYour best post earned 4.9× the engagement of your weakest.
#1 · 0.1%
Centered compositions with clear subject focus, occasional use of split-screen layouts for contrast.
“We speak with a supportive and professional tone, offering encouragement and practical advice to parents and families while emphasizing the importance of child safety and well-being.”