When buyers ask AI about outdoor recreation gear, NRS is named in 3 of 6 answers.
We put 6 real buyer questions to ChatGPT and Gemini and read every answer. No brand is named more often.
The one idea AI attaches to NRS.
Read from the 3 answers that named NRS.
AI links NRS with this more than any other theme, and rarely credits it for specialization. The full report shows the exact wording from each answer.
NRS leads. Astral is next.
Top brands named across the same 6 answers, ranked by share of answers. Average position is where each brand lands in the answer.
- 01 NRSYou 50% #1.7
- 02 Astral 33% #3.0
- 03 Atoll 17% #1.0
- 04 Sea Eagle 17% #1.0
- 05 Watershed 17% #1.0
- 06 Patagonia 17% #2.0
Buyers asked. AI answered. NRS was not in it.
Two of the 3 questions where AI recommended other brands. The full report lists every one, with the answer AI gave.
NRS loses most when buyers are comparing brands.
All 6 answers, grouped by what the buyer was trying to do. The full report shows which gaps to close first, and how.
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Comparing brands0 of 1
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Asking for someone like them0 of 1
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Asking which brand to buy1 of 2
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Shopping for a specific need1 of 1
-
Deciding what to look for1 of 1
recommending others
- Which of the 10 websites to get NRS onto first
- The questions to win, in the order to win them
- What to publish on NRS's own site and Instagram
We read 6 answers. You have seen two of them.
The rest stays sealed until you open the full report: every brand AI named, every answer word for word, and what to change.
Five posts, scored on four things.
Read from their five most recent posts. Each one is scored out of 100 below, with what we saw behind the number.
- 01Hook strength
- 02Format range
- 03Captions & CTAs
- 04Cadence
Where the feed is strong, and where it leaks.
Scores are relative to the posts analysed, not to competitors. That comparison is in the full report.
Your best post earns 0.3% engagement; the median post 0.3%. The one that landed opened with “Past dark forests, scenic landscapes, and urban centers, in a land of sunshine and vineyards, the Slovenian Krka lies in wait.”.
3 reels, 2 carousels across 5 posts. images untested.
4 of 5 captions ask the reader to do anything. 1–4 hashtags per post. 71 words on average.
2.8 posts a week between 15 Oct and 27 Oct.
Your best post earned 35× the engagement of your weakest.
Ranked by engagement rate. What each one did differently is read from the frame and the caption.
All 5 posts, by engagement rate.
One bar per post, in the order they went out. Hover a bar to see its date and rate.
“Past dark forests, scenic landscapes, and urban centers, in…”, 0.3% ER.
“What starts as a laid-back fishing trip soon gets competiti…”, 0.0% ER.
What makes a post recognisably yours.
Extracted from the frames and captions, not from a brief.
Look
balanced framing with emphasis on natural surroundings
Voice
“We speak to adventurers with a mix of inspiration and practicality, blending camaraderie with a focus on environmental responsibility.”
Recurring marks
- 01emphasis on water-based activities
- 02focus on environmental conservation
- 03highlighting product versatility
What the accounts competing for your audience are doing that you are not.
The scorecard tells you where you stand. The full report tells you against whom, and what to post next week.
See everything else Nayavo doesWhen buyers ask AI about outdoor recreation gear, NRS is named in 3 of 6 answers.
NRS leads. Astral is next.
- 01 NRS YOU 50% #1.7
- 02 Astral 33% #3.0
- 03 Atoll 17% #1.0
- 04 Sea Eagle 17% #1.0
- 05 Watershed 17% #1.0
- 06 Patagonia 17% #2.0
Buyers asked. AI answered. NRS was not in it.
Every kind of question, and how often AI named you.
- Comparing brands0 of 1
- Asking for someone like them0 of 1
- Asking which brand to buy1 of 2
- Shopping for a specific need1 of 1
- Deciding what to look for1 of 1
We read 6 answers. You have seen two.
Five posts, scored on four things.
Hook strengthBest post vs. median 86
Your best post earns 0.3% engagement; the median post 0.3%. The one that landed opened with “Past dark forests, scenic landscapes, and urban centers, in a land of sunshine and vineyards, the Slovenian Krka lies in wait.”.
Hook formulasFormat rangeReel · Carousel · Image 69
3 reels, 2 carousels across 5 posts. images untested.
Formats to testCaptions & CTAsAsks, hashtags, length 75
4 of 5 captions ask the reader to do anything. 1–4 hashtags per post. 71 words on average.
CTA templatesCadencePosts per week 63
2.8 posts a week between 15 Oct and 27 Oct.
Best posting windowsYour best post earned 35× the engagement of your weakest.
#1 · 0.3%
balanced framing with emphasis on natural surroundings
“We speak to adventurers with a mix of inspiration and practicality, blending camaraderie with a focus on environmental responsibility.”