When buyers ask AI about Dutch newspaper subscriptions, nrc.nl is named in 6 of 6 answers.
We put 6 real buyer questions to Claude and read every answer. No brand is named more often.
The one idea AI attaches to nrc.nl.
Read from the 6 answers that named nrc.nl.
AI links nrc.nl with this more than any other theme, and rarely credits it for well-designed app. The full report shows the exact wording from each answer.
nrc.nl leads. de Volkskrant is next.
Top brands named across the same 6 answers, ranked by share of answers. Average position is where each brand lands in the answer.
- 01 nrc.nlYou 100% #1.5
- 02 de Volkskrant 67% #2.2
- 03 NOS 50% #1.3
- 04 NU.nl 17% #2.0
- 05 De Correspondent 17% #3.0
- 06 The New York Times 17% #3.0
nrc.nl loses most when buyers are asking which brand to buy.
All 6 answers, grouped by what the buyer was trying to do. The full report shows which gaps to close first, and how.
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Asking which brand to buy2 of 2
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Comparing brands1 of 1
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Shopping for a specific need1 of 1
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Asking for someone like them1 of 1
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Deciding what to look for1 of 1
recommending others
- Which of the 0 websites to get nrc.nl onto first
- The questions to win, in the order to win them
- What to publish on nrc.nl's own site and Instagram
We read 6 answers. You have seen 0 of them.
The rest stays sealed until you open the full report: every brand AI named, every answer word for word, and what to change.
Seven posts, scored on five things.
Read from their seven most recent posts. Each one is scored out of 100 below, with what we saw behind the number.
- 01Visual identity
- 02Hook strength
- 03Format range
- 04Captions & CTAs
- 05Cadence
Where the feed is strong, and where it leaks.
Scores are relative to the posts analysed, not to competitors. That comparison is in the full report.
A 6-colour palette held across 7 posts (consistency 0.26). Recurring marks: white headline text over the photo, NRC logo bottom right.
Your best post earns 0.4% engagement; the median post 0.1%. The one that landed opened with “Op Rode Lijn-protest klinkt kritiek op de VVD en Jetten.”.
4 carousels, 1 reel across 5 posts. images untested.
4 of 5 captions ask the reader to do anything. 0–3 hashtags per post. 88 words on average.
35.0 posts a week between 9 Nov and 9 Nov. A daily rhythm, sustained. Reach is the constraint, not output.
Your best post earned 22× the engagement of your weakest.
Ranked by engagement rate. What each one did differently is read from the frame and the caption.
All 5 posts, by engagement rate.
One bar per post, in the order they went out. Hover a bar to see its date and rate.
“Op Rode Lijn-protest klinkt kritiek op de VVD en Jetten.”, 0.4% ER.
“Is de wereld nog te redden?”, 0.0% ER.
Educational posts average 0.2%, promotional posts 0.1%: 2.1× apart.
What makes a post recognisably yours.
Extracted from the frames and captions, not from a brief.
Look
Photo-led slides with a bold text block over the image and the subject held in the centre or lower half
Voice
“Calm, third-person news reporting that lets the story and the quoted voice do the work.”
Recurring marks
- 01white headline text over the photo
- 02NRC logo bottom right
- 03photo credit line for sourcing
What the accounts competing for your audience are doing that you are not.
The scorecard tells you where you stand. The full report tells you against whom, and what to post next week.
See everything else Nayavo doesWhen buyers ask AI about Dutch newspaper subscriptions, nrc.nl is named in 6 of 6 answers.
nrc.nl leads. de Volkskrant is next.
- 01 nrc.nl YOU 100% #1.5
- 02 de Volkskrant 67% #2.2
- 03 NOS 50% #1.3
- 04 NU.nl 17% #2.0
- 05 De Correspondent 17% #3.0
- 06 The New York Times 17% #3.0
Every kind of question, and how often AI named you.
- Asking which brand to buy2 of 2
- Comparing brands1 of 1
- Shopping for a specific need1 of 1
- Asking for someone like them1 of 1
- Deciding what to look for1 of 1
We read 6 answers. You have seen no.
Seven posts, scored on five things.
Visual identityPalette, layout, marks 26
A 6-colour palette held across 7 posts (consistency 0.26). Recurring marks: white headline text over the photo, NRC logo bottom right.
Fix in full reportHook strengthBest post vs. median 22
Your best post earns 0.4% engagement; the median post 0.1%. The one that landed opened with “Op Rode Lijn-protest klinkt kritiek op de VVD en Jetten.”.
Hook formulasFormat rangeReel · Carousel · Image 56
4 carousels, 1 reel across 5 posts. images untested.
Formats to testCaptions & CTAsAsks, hashtags, length 62
4 of 5 captions ask the reader to do anything. 0–3 hashtags per post. 88 words on average.
CTA templatesCadencePosts per week 95
35.0 posts a week between 9 Nov and 9 Nov. A daily rhythm, sustained. Reach is the constraint, not output.
Best posting windowsYour best post earned 22× the engagement of your weakest.
#1 · 0.4%
Photo-led slides with a bold text block over the image and the subject held in the centre or lower half
“Calm, third-person news reporting that lets the story and the quoted voice do the work.”