Seven posts, scored on five things.
Read from their seven most recent posts. Each one is scored out of 100 below, with what we saw behind the number.
- 01Visual identity
- 02Hook strength
- 03Format range
- 04Captions & CTAs
- 05Cadence
Where the feed is strong, and where it leaks.
Scores are relative to the posts analysed, not to competitors. That comparison is in the full report.
Visual consistency 0.29 across 7 posts. Recurring marks: text overlays on product imagery, call-to-action to engage community (tag, comment).
Your best post earns 0.3% engagement; the median post 0.1%. The one that landed opened with “question”.
5 of 5 posts are reels. carousels and images untested.
3 of 5 captions ask the reader to do anything. 5–6 hashtags per post. 59 words on average.
2.0 posts a week between 15 Oct and 1 Nov.
Your best post earned 83× the engagement of your weakest.
Ranked by engagement rate. What each one did differently is read from the frame and the caption.
All 5 posts, by engagement rate.
One bar per post, in the order they went out. Hover a bar to see its date and rate.
“question”, 0.3% ER.
“Our Best Holiday Catalog is here”, 0.0% ER.
What makes a post recognisably yours.
Extracted from the frames and captions, not from a brief.
Look
Voice
“brand, first-person and inclusive when needed”
Recurring marks
- 01text overlays on product imagery
- 02call-to-action to engage community (tag, comment)
- 03emphasis on handmade/artisan identity
What the accounts competing for your audience are doing that you are not.
The scorecard tells you where you stand. The full report tells you against whom, and what to post next week.
See everything else Nayavo doesSeven posts, scored on five things.
Visual identityPalette, layout, marks 29
Visual consistency 0.29 across 7 posts. Recurring marks: text overlays on product imagery, call-to-action to engage community (tag, comment).
Fix in full reportHook strengthBest post vs. median 18
Your best post earns 0.3% engagement; the median post 0.1%. The one that landed opened with “question”.
Hook formulasFormat rangeReel · Carousel · Image 20
5 of 5 posts are reels. carousels and images untested.
Formats to testCaptions & CTAsAsks, hashtags, length 76
3 of 5 captions ask the reader to do anything. 5–6 hashtags per post. 59 words on average.
CTA templatesCadencePosts per week 49
2.0 posts a week between 15 Oct and 1 Nov.
Best posting windowsYour best post earned 83× the engagement of your weakest.
#1 · 0.3%
“brand, first-person and inclusive when needed”