Seven posts, scored on five things.
Read from their seven most recent posts. Each one is scored out of 100 below, with what we saw behind the number.
- 01Visual identity
- 02Hook strength
- 03Format range
- 04Captions & CTAs
- 05Cadence
Where the feed is strong, and where it leaks.
Scores are relative to the posts analysed, not to competitors. That comparison is in the full report.
A 6-colour palette held across 7 posts (consistency 0.21). Recurring marks: bold question or contrast headline with an accent colour on one word, history-to-present narrative across slides.
Your best post earns 0.1% engagement; the median post 0.1%. The one that landed opened with “Long before employee records went digital, there was the staff registry.”.
3 reels, 2 carousels across 5 posts. images untested.
4 of 5 captions ask the reader to do anything. 0–4 hashtags per post. 62 words on average.
2.4 posts a week between 26 Oct and 10 Nov.
Your best post earned 11× the engagement of your weakest.
Ranked by engagement rate. What each one did differently is read from the frame and the caption.
All 5 posts, by engagement rate.
One bar per post, in the order they went out. Hover a bar to see its date and rate.
“Long before employee records went digital, there was the st…”, 0.1% ER.
“How does Novartis help advance CML care?”, 0.0% ER.
What makes a post recognisably yours.
Extracted from the frames and captions, not from a brief.
Look
Headline set in a text block across the top or upper-left, with a photographic subject filling the lower or right portion of the frame.
Voice
“Speaks as the company, using we and our to frame progress as shared work between science, people and patients.”
Recurring marks
- 01bold question or contrast headline with an accent colour on one word
- 02history-to-present narrative across slides
- 03link-in-bio cue to continue the story
What the accounts competing for your audience are doing that you are not.
The scorecard tells you where you stand. The full report tells you against whom, and what to post next week.
See everything else Nayavo doesSeven posts, scored on five things.
Visual identityPalette, layout, marks 21
A 6-colour palette held across 7 posts (consistency 0.21). Recurring marks: bold question or contrast headline with an accent colour on one word, history-to-present narrative across slides.
Fix in full reportHook strengthBest post vs. median 65
Your best post earns 0.1% engagement; the median post 0.1%. The one that landed opened with “Long before employee records went digital, there was the staff registry.”.
Hook formulasFormat rangeReel · Carousel · Image 69
3 reels, 2 carousels across 5 posts. images untested.
Formats to testCaptions & CTAsAsks, hashtags, length 69
4 of 5 captions ask the reader to do anything. 0–4 hashtags per post. 62 words on average.
CTA templatesCadencePosts per week 55
2.4 posts a week between 26 Oct and 10 Nov.
Best posting windowsYour best post earned 11× the engagement of your weakest.
#1 · 0.1%
Headline set in a text block across the top or upper-left, with a photographic subject filling the lower or right portion of the frame.
“Speaks as the company, using we and our to frame progress as shared work between science, people and patients.”