When buyers ask AI about Dutch public news broadcasting, NOS is named in 6 of 6 answers.
We put 6 real buyer questions to Claude and read every answer. No brand is named more often.
The one idea AI attaches to NOS.
Read from the 6 answers that named NOS.
AI links NOS with this more than any other theme, and rarely credits it for large newsroom. The full report shows the exact wording from each answer.
NOS leads. RTL Nieuws is next.
Top brands named across the same 6 answers, ranked by share of answers. Average position is where each brand lands in the answer.
- 01 NOSYou 100% #1.0
- 02 RTL Nieuws 50% #2.0
- 03 NU.nl 50% #2.7
- 04 NRC 33% #3.5
- 05 Nieuwsuur 17% #2.0
- 06 NPO Radio 1 17% #3.0
NOS loses most when buyers are asking which brand to buy.
All 6 answers, grouped by what the buyer was trying to do. The full report shows which gaps to close first, and how.
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Asking which brand to buy2 of 2
-
Comparing brands1 of 1
-
Shopping for a specific need1 of 1
-
Asking for someone like them1 of 1
-
Deciding what to look for1 of 1
recommending others
- Which of the 0 websites to get NOS onto first
- The questions to win, in the order to win them
- What to publish on NOS's own site and Instagram
We read 6 answers. You have seen 0 of them.
The rest stays sealed until you open the full report: every brand AI named, every answer word for word, and what to change.
Seven posts, scored on five things.
Read from their seven most recent posts. Each one is scored out of 100 below, with what we saw behind the number.
- 01Visual identity
- 02Hook strength
- 03Format range
- 04Captions & CTAs
- 05Cadence
Where the feed is strong, and where it leaks.
Scores are relative to the posts analysed, not to competitors. That comparison is in the full report.
A 6-colour palette held across 7 posts (consistency 0.30). Recurring marks: Red date tag above white headline bars, NOS logo watermark.
Your best post earns 0.5% engagement; the median post 0.4%. The one that landed opened with “Pianist van cruiseschip gered na 9 uur watertrappelen”.
3 reels, 2 carousels across 5 posts. images untested.
0 of 5 captions ask the reader to do anything. 3–5 hashtags per post. 24 words on average.
35.0 posts a week between 9 Nov and 9 Nov. A daily rhythm, sustained. Reach is the constraint, not output.
Your best post earned 3.6× the engagement of your weakest.
Ranked by engagement rate. What each one did differently is read from the frame and the caption.
All 5 posts, by engagement rate.
One bar per post, in the order they went out. Hover a bar to see its date and rate.
“Pianist van cruiseschip gered na 9 uur watertrappelen”, 0.5% ER.
“Techbaas verleid door Chinese spion”, 0.1% ER.
What makes a post recognisably yours.
Extracted from the frames and captions, not from a brief.
Look
A dated red tag sits above white headline bars laid over a full-bleed scene or presenter shot, so each post reads as a NOS news card
Voice
“A neutral Dutch news desk reporting the facts in third person with no hype and no emoji”
Recurring marks
- 01Red date tag above white headline bars
- 02NOS logo watermark
- 03Red graphic arc as brand colour
- 04Timed subtitle lines matched to speech
What the accounts competing for your audience are doing that you are not.
The scorecard tells you where you stand. The full report tells you against whom, and what to post next week.
See everything else Nayavo doesWhen buyers ask AI about Dutch public news broadcasting, NOS is named in 6 of 6 answers.
NOS leads. RTL Nieuws is next.
- 01 NOS YOU 100% #1.0
- 02 RTL Nieuws 50% #2.0
- 03 NU.nl 50% #2.7
- 04 NRC 33% #3.5
- 05 Nieuwsuur 17% #2.0
- 06 NPO Radio 1 17% #3.0
Every kind of question, and how often AI named you.
- Asking which brand to buy2 of 2
- Comparing brands1 of 1
- Shopping for a specific need1 of 1
- Asking for someone like them1 of 1
- Deciding what to look for1 of 1
We read 6 answers. You have seen no.
Seven posts, scored on five things.
Visual identityPalette, layout, marks 30
A 6-colour palette held across 7 posts (consistency 0.30). Recurring marks: Red date tag above white headline bars, NOS logo watermark.
Fix in full reportHook strengthBest post vs. median 72
Your best post earns 0.5% engagement; the median post 0.4%. The one that landed opened with “Pianist van cruiseschip gered na 9 uur watertrappelen”.
Hook formulasFormat rangeReel · Carousel · Image 69
3 reels, 2 carousels across 5 posts. images untested.
Formats to testCaptions & CTAsAsks, hashtags, length 33
0 of 5 captions ask the reader to do anything. 3–5 hashtags per post. 24 words on average.
CTA templatesCadencePosts per week 95
35.0 posts a week between 9 Nov and 9 Nov. A daily rhythm, sustained. Reach is the constraint, not output.
Best posting windowsYour best post earned 3.6× the engagement of your weakest.
#1 · 0.5%
A dated red tag sits above white headline bars laid over a full-bleed scene or presenter shot, so each post reads as a NOS news card
“A neutral Dutch news desk reporting the facts in third person with no hype and no emoji”