When buyers ask AI about cybersecurity software, Norton is named in 6 of 6 answers.
We put 6 real buyer questions to ChatGPT and Gemini and read every answer. No brand is named more often.
The one idea AI attaches to Norton.
Read from the 6 answers that named Norton.
AI links Norton with this more than any other theme. The full report shows the exact wording from each answer.
Norton leads. Bitdefender is next.
Top brands named across the same 6 answers, ranked by share of answers. Average position is where each brand lands in the answer.
- 01 NortonYou 100% #1.3
- 02 Bitdefender 83% #1.6
- 03 ESET 50% #4.3
- 04 TotalAV 33% #3.0
- 05 Aura 33% #4.0
- 06 Avast 33% #5.0
Norton loses most when buyers are asking which brand to buy.
All 6 answers, grouped by what the buyer was trying to do. The full report shows which gaps to close first, and how.
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Asking which brand to buy2 of 2
-
Shopping for a specific need1 of 1
-
Deciding what to look for1 of 1
-
Comparing brands1 of 1
-
Asking for someone like them1 of 1
recommending others
- Which of the 0 websites to get Norton onto first
- The questions to win, in the order to win them
- What to publish on Norton's own site and Instagram
We read 6 answers. You have seen 0 of them.
The rest stays sealed until you open the full report: every brand AI named, every answer word for word, and what to change.
Two posts, scored on two things.
Read from their two most recent posts. Each one is scored out of 100 below, with what we saw behind the number.
- 01Format range
- 02Captions & CTAs
Where the feed is strong, and where it leaks.
Scores are relative to the posts analysed, not to competitors. That comparison is in the full report.
2 of 2 posts are reels. carousels and images untested.
2 of 2 captions ask the reader to do anything. 0 hashtags per post.
Your best posts, ranked by engagement rate.
Ranked by engagement rate. What each one did differently is read from the frame and the caption.
What makes a post recognisably yours.
Extracted from the frames and captions, not from a brief.
Look
Centered compositions with a focus on text and minimalistic visuals.
Voice
“Empowering and informative, with a focus on providing actionable advice to help users stay safe in the digital world.”
Recurring marks
- 01bold text overlays
- 02editorial aesthetic
- 03minimalist design
What the accounts competing for your audience are doing that you are not.
The scorecard tells you where you stand. The full report tells you against whom, and what to post next week.
See everything else Nayavo doesWhen buyers ask AI about cybersecurity software, Norton is named in 6 of 6 answers.
Norton leads. Bitdefender is next.
- 01 Norton YOU 100% #1.3
- 02 Bitdefender 83% #1.6
- 03 ESET 50% #4.3
- 04 TotalAV 33% #3.0
- 05 Aura 33% #4.0
- 06 Avast 33% #5.0
Every kind of question, and how often AI named you.
- Asking which brand to buy2 of 2
- Shopping for a specific need1 of 1
- Deciding what to look for1 of 1
- Comparing brands1 of 1
- Asking for someone like them1 of 1
We read 6 answers. You have seen no.
Two posts, scored on two things.
Format rangeReel · Carousel · Image 20
2 of 2 posts are reels. carousels and images untested.
Formats to testCaptions & CTAsAsks, hashtags, length 70
2 of 2 captions ask the reader to do anything. 0 hashtags per post.
CTA templatesYour best posts, ranked by engagement rate.
#1 · 0.0%
Centered compositions with a focus on text and minimalistic visuals.
“Empowering and informative, with a focus on providing actionable advice to help users stay safe in the digital world.”