Two posts, scored on two things.
Read from their two most recent posts. Each one is scored out of 100 below, with what we saw behind the number.
- 01Format range
- 02Captions & CTAs
Where the feed is strong, and where it leaks.
Scores are relative to the posts analysed, not to competitors. That comparison is in the full report.
2 of 2 posts are reels. carousels and images untested.
1 of 2 captions asks the reader to do anything. 0 hashtags per post.
Your best post earned 2.3× the engagement of your weakest.
Ranked by engagement rate. What each one did differently is read from the frame and the caption.
What makes a post recognisably yours.
Extracted from the frames and captions, not from a brief.
Look
Centered compositions with a focus on scenes and indoor settings.
Voice
“We speak directly to our audience with a mix of educational and motivational tones, encouraging interaction and goal-setting.”
Recurring marks
- 01text overlays
- 02motivational messaging
What the accounts competing for your audience are doing that you are not.
The scorecard tells you where you stand. The full report tells you against whom, and what to post next week.
See everything else Nayavo doesTwo posts, scored on two things.
Format rangeReel · Carousel · Image 20
2 of 2 posts are reels. carousels and images untested.
Formats to testCaptions & CTAsAsks, hashtags, length 40
1 of 2 captions asks the reader to do anything. 0 hashtags per post.
CTA templatesYour best post earned 2.3× the engagement of your weakest.
#1 · 0.1%
Centered compositions with a focus on scenes and indoor settings.
“We speak directly to our audience with a mix of educational and motivational tones, encouraging interaction and goal-setting.”