When buyers ask AI about higher education market, Northeastern University is named in 2 of 6 answers.
We put 6 real buyer questions to ChatGPT and Gemini and read every answer. No brand is named more often.
AI names Northeastern University in 2 answers, but ties it to no single idea yet.
Read from the 2 answers that named Northeastern University.
Once AI starts naming you, this is where you see what it says. The full report shows what competitors are praised for.
Northeastern University leads. College Scorecard is next.
Top brands named across the same 6 answers, ranked by share of answers. Average position is where each brand lands in the answer.
- 01 Northeastern UniversityYou 33% #1.0
- 02 College Scorecard 33% #1.0
- 03 DegreePilot 17% #2.0
- 04 IPEDS 17% #2.0
- 05 PSEO 17% #3.0
- 06 Samantar 17% #3.0
Buyers asked. AI answered. Northeastern University was not in it.
Two of the 4 questions where AI recommended other brands. The full report lists every one, with the answer AI gave.
Northeastern University loses most when buyers are asking which brand to buy.
All 6 answers, grouped by what the buyer was trying to do. The full report shows which gaps to close first, and how.
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Asking which brand to buy0 of 2
-
Comparing brands0 of 1
-
Asking for someone like them0 of 1
-
Shopping for a specific need1 of 1
-
Deciding what to look for1 of 1
recommending others
- Which of the 28 websites to get Northeastern University onto first
- The questions to win, in the order to win them
- What to publish on Northeastern University's own site and Instagram
We read 6 answers. You have seen two of them.
The rest stays sealed until you open the full report: every brand AI named, every answer word for word, and what to change.
Seven posts, scored on five things.
Read from their seven most recent posts. Each one is scored out of 100 below, with what we saw behind the number.
- 01Visual identity
- 02Hook strength
- 03Format range
- 04Captions & CTAs
- 05Cadence
Where the feed is strong, and where it leaks.
Scores are relative to the posts analysed, not to competitors. That comparison is in the full report.
A 6-colour palette held across 7 posts (consistency 0.34). Recurring marks: mascot integration, seasonal autumn palette.
Your best post earns 1.2% engagement; the median post 0.8%. The one that landed opened with “opening line lists movie titles and sets horror mood”.
3 reels, 2 carousels across 5 posts. images untested.
0 of 5 captions ask the reader to do anything. 4–5 hashtags per post. 13 words on average.
7.0 posts a week between 28 Oct and 2 Nov. A daily rhythm, sustained. Reach is the constraint, not output.
Your best post earned 1.7× the engagement of your weakest.
Ranked by engagement rate. What each one did differently is read from the frame and the caption.
All 5 posts, by engagement rate.
One bar per post, in the order they went out. Hover a bar to see its date and rate.
“opening line lists movie titles and sets horror mood”, 1.2% ER.
“text overlay”, 0.7% ER.
What makes a post recognisably yours.
Extracted from the frames and captions, not from a brief.
Look
naturalistic campus scenes with seasonal foliage and mascot appearances
Voice
“consistent brand voice”
Recurring marks
- 01mascot integration
- 02seasonal autumn palette
- 03text overlays on posts
What the accounts competing for your audience are doing that you are not.
The scorecard tells you where you stand. The full report tells you against whom, and what to post next week.
See everything else Nayavo doesWhen buyers ask AI about higher education market, Northeastern University is named in 2 of 6 answers.
Northeastern University leads. College Scorecard is next.
- 01 Northeastern University YOU 33% #1.0
- 02 College Scorecard 33% #1.0
- 03 DegreePilot 17% #2.0
- 04 IPEDS 17% #2.0
- 05 PSEO 17% #3.0
- 06 Samantar 17% #3.0
Buyers asked. AI answered. Northeastern University was not in it.
Every kind of question, and how often AI named you.
- Asking which brand to buy0 of 2
- Comparing brands0 of 1
- Asking for someone like them0 of 1
- Shopping for a specific need1 of 1
- Deciding what to look for1 of 1
We read 6 answers. You have seen two.
Seven posts, scored on five things.
Visual identityPalette, layout, marks 34
A 6-colour palette held across 7 posts (consistency 0.34). Recurring marks: mascot integration, seasonal autumn palette.
Fix in full reportHook strengthBest post vs. median 69
Your best post earns 1.2% engagement; the median post 0.8%. The one that landed opened with “opening line lists movie titles and sets horror mood”.
Hook formulasFormat rangeReel · Carousel · Image 69
3 reels, 2 carousels across 5 posts. images untested.
Formats to testCaptions & CTAsAsks, hashtags, length 39
0 of 5 captions ask the reader to do anything. 4–5 hashtags per post. 13 words on average.
CTA templatesCadencePosts per week 95
7.0 posts a week between 28 Oct and 2 Nov. A daily rhythm, sustained. Reach is the constraint, not output.
Best posting windowsYour best post earned 1.7× the engagement of your weakest.
#1 · 1.2%
naturalistic campus scenes with seasonal foliage and mascot appearances
“consistent brand voice”