When buyers ask AI about antivirus and online security software, NordVPN is not in the answers yet.
Bitdefender is named in 100% of the same answers. All 6 questions are open ground, and the full report shows which ones to win first.
AI has not described NordVPN yet.
Nothing to read yet. This fills in as soon as AI names NordVPN.
Once AI starts naming you, this is where you see what it says. The full report shows what competitors are praised for.
named across the 6 answers where NordVPN was not.
- The 6 questions to win, ranked by how easy they are
- The websites AI read before it answered
- What to publish so AI can name NordVPN
Bitdefender leads. NordVPN can enter with one mention.
Top brands named across the same 6 answers, ranked by share of answers. Average position is where each brand lands in the answer.
- 01 Bitdefender 100% #1.3
- 02 Norton 100% #2.2
- 03 Quick Heal 100% #3.0
- 04 ESET 17% #2.0
- 05 McAfee 17% #3.0
- — NordVPNYou 0% Not named
Buyers asked. AI answered. NordVPN was not in it.
Two of the 6 questions where AI recommended other brands. The full report lists every one, with the answer AI gave.
NordVPN is missing from every kind of question buyers ask.
All 6 answers, grouped by what the buyer was trying to do. The full report shows which gaps to close first, and how.
-
Asking which brand to buy0 of 2
-
Comparing brands0 of 1
-
Shopping for a specific need0 of 1
-
Asking for someone like them0 of 1
-
Deciding what to look for0 of 1
recommending others
- Which of the 0 websites to get NordVPN onto first
- The questions to win, in the order to win them
- What to publish on NordVPN's own site and Instagram
We read 6 answers. You have seen two of them.
The rest stays sealed until you open the full report: every brand AI named, every answer word for word, and what to change.
Seven posts, scored on five things.
Read from their seven most recent posts. Each one is scored out of 100 below, with what we saw behind the number.
- 01Visual identity
- 02Hook strength
- 03Format range
- 04Captions & CTAs
- 05Cadence
Where the feed is strong, and where it leaks.
Scores are relative to the posts analysed, not to competitors. That comparison is in the full report.
A 6-colour palette held across 7 posts (consistency 0.20). Recurring marks: bold white headline posed as a question or a bold claim, NordVPN logo anchored at the bottom.
Your best post earns 0.1% engagement; the median post 0.1%. The one that landed opened with “TOP 5 SPOOKY ONLINE EXPERIENCES”.
3 carousels, 2 images across 5 posts. reels untested.
1 of 5 captions asks the reader to do anything. 0 hashtags per post. 50 words on average.
3.9 posts a week between 28 Oct and 6 Nov.
Your best post earned 6.0× the engagement of your weakest.
Ranked by engagement rate. What each one did differently is read from the frame and the caption.
All 5 posts, by engagement rate.
One bar per post, in the order they went out. Hover a bar to see its date and rate.
“TOP 5 SPOOKY ONLINE EXPERIENCES”, 0.1% ER.
“One wrong wallet address, and your funds could be gone fore…”, 0.0% ER.
What makes a post recognisably yours.
Extracted from the frames and captions, not from a brief.
Look
Bold headline placed top or upper-left over a single hero visual, with the logo anchored at the bottom of the frame.
Voice
“A confident security friend who names the threat in one line, then says the antivirus handles it.”
Recurring marks
- 01bold white headline posed as a question or a bold claim
- 02NordVPN logo anchored at the bottom
- 03red risk tags or red warning icons as a threat cue
What the accounts competing for your audience are doing that you are not.
The scorecard tells you where you stand. The full report tells you against whom, and what to post next week.
See everything else Nayavo doesWhen buyers ask AI about antivirus and online security software, NordVPN is not in the answers yet.
Bitdefender leads. NordVPN can enter with one mention.
- 01 Bitdefender 100% #1.3
- 02 Norton 100% #2.2
- 03 Quick Heal 100% #3.0
- 04 ESET 17% #2.0
- 05 McAfee 17% #3.0
- — NordVPN YOU 0% Not named
Buyers asked. AI answered. NordVPN was not in it.
Every kind of question, and how often AI named you.
- Asking which brand to buy0 of 2
- Comparing brands0 of 1
- Shopping for a specific need0 of 1
- Asking for someone like them0 of 1
- Deciding what to look for0 of 1
We read 6 answers. You have seen two.
Seven posts, scored on five things.
Visual identityPalette, layout, marks 20
A 6-colour palette held across 7 posts (consistency 0.20). Recurring marks: bold white headline posed as a question or a bold claim, NordVPN logo anchored at the bottom.
Fix in full reportHook strengthBest post vs. median 44
Your best post earns 0.1% engagement; the median post 0.1%. The one that landed opened with “TOP 5 SPOOKY ONLINE EXPERIENCES”.
Hook formulasFormat rangeReel · Carousel · Image 69
3 carousels, 2 images across 5 posts. reels untested.
Formats to testCaptions & CTAsAsks, hashtags, length 22
1 of 5 captions asks the reader to do anything. 0 hashtags per post. 50 words on average.
CTA templatesCadencePosts per week 82
3.9 posts a week between 28 Oct and 6 Nov.
Best posting windowsYour best post earned 6.0× the engagement of your weakest.
#1 · 0.1%
Bold headline placed top or upper-left over a single hero visual, with the logo anchored at the bottom of the frame.
“A confident security friend who names the threat in one line, then says the antivirus handles it.”