When buyers ask AI about health and wellness software, Noom is named in 2 of 6 answers.
We put 6 real buyer questions to ChatGPT and Gemini and read every answer. No brand is named more often.
AI names Noom in 2 answers, but ties it to no single idea yet.
Read from the 2 answers that named Noom.
Once AI starts naming you, this is where you see what it says. The full report shows what competitors are praised for.
Noom leads. Habitify is next.
Top brands named across the same 6 answers, ranked by share of answers. Average position is where each brand lands in the answer.
- 01 NoomYou 33% #1.5
- 02 Habitify 33% #1.0
- 03 PlateLens 33% #1.0
- 04 WeightWatchers 33% #2.5
- 05 Streaks 33% #3.0
- 06 Cronometer 33% #3.5
Buyers asked. AI answered. Noom was not in it.
Two of the 4 questions where AI recommended other brands. The full report lists every one, with the answer AI gave.
Noom loses most when buyers are asking which brand to buy.
All 6 answers, grouped by what the buyer was trying to do. The full report shows which gaps to close first, and how.
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Asking which brand to buy0 of 2
-
Comparing brands0 of 1
-
Asking for someone like them0 of 1
-
Shopping for a specific need1 of 1
-
Deciding what to look for1 of 1
recommending others
- Which of the 17 websites to get Noom onto first
- The questions to win, in the order to win them
- What to publish on Noom's own site and Instagram
We read 6 answers. You have seen two of them.
The rest stays sealed until you open the full report: every brand AI named, every answer word for word, and what to change.
Seven posts, scored on four things.
Read from their seven most recent posts. Each one is scored out of 100 below, with what we saw behind the number.
- 01Hook strength
- 02Format range
- 03Captions & CTAs
- 04Cadence
Where the feed is strong, and where it leaks.
Scores are relative to the posts analysed, not to competitors. That comparison is in the full report.
Your best post earns 0.0% engagement; the median post 0.0%. The one that landed opened with “21 lbs down, and Noomer Jamie will be the first to tell you that’s not even the best part. ✨”.
5 of 5 posts are reels. carousels and images untested.
3 of 5 captions ask the reader to do anything. 0 hashtags per post. 114 words on average.
4.3 posts a week between 22 Oct and 31 Oct.
Your best posts, ranked by engagement rate.
Ranked by engagement rate. What each one did differently is read from the frame and the caption.
All 5 posts, by engagement rate.
One bar per post, in the order they went out. Hover a bar to see its date and rate.
“21 lbs down, and Noomer Jamie will be the first to tell you…”, 0.0% ER.
“Halloween candy restock”, 0.0% ER.
Inspirational posts average 0.0%, product showcase posts 0.0%: 5.0× apart.
What makes a post recognisably yours.
Extracted from the frames and captions, not from a brief.
Voice
“Conversational second-person language for recipes and snack ideas; third-person storytelling for member progress.”
Recurring marks
- 01Playful, seasonal hooks paired with better-for-you food ideas.
- 02Member progress stories framed around confidence, energy, and sustainable habits.
- 03Practical recipe captions that include ingredients and nutrition details.
What the accounts competing for your audience are doing that you are not.
The scorecard tells you where you stand. The full report tells you against whom, and what to post next week.
See everything else Nayavo doesWhen buyers ask AI about health and wellness software, Noom is named in 2 of 6 answers.
Noom leads. Habitify is next.
- 01 Noom YOU 33% #1.5
- 02 Habitify 33% #1.0
- 03 PlateLens 33% #1.0
- 04 WeightWatchers 33% #2.5
- 05 Streaks 33% #3.0
- 06 Cronometer 33% #3.5
Buyers asked. AI answered. Noom was not in it.
Every kind of question, and how often AI named you.
- Asking which brand to buy0 of 2
- Comparing brands0 of 1
- Asking for someone like them0 of 1
- Shopping for a specific need1 of 1
- Deciding what to look for1 of 1
We read 6 answers. You have seen two.
Seven posts, scored on four things.
Hook strengthBest post vs. median 27
Your best post earns 0.0% engagement; the median post 0.0%. The one that landed opened with “21 lbs down, and Noomer Jamie will be the first to tell you that’s not even the best part. ✨”.
Hook formulasFormat rangeReel · Carousel · Image 20
5 of 5 posts are reels. carousels and images untested.
Formats to testCaptions & CTAsAsks, hashtags, length 46
3 of 5 captions ask the reader to do anything. 0 hashtags per post. 114 words on average.
CTA templatesCadencePosts per week 89
4.3 posts a week between 22 Oct and 31 Oct.
Best posting windowsYour best posts, ranked by engagement rate.
#1 · 0.0%
“Conversational second-person language for recipes and snack ideas; third-person storytelling for member progress.”