Ten posts, scored on five things.
Read from their ten most recent posts. Each one is scored out of 100 below, with what we saw behind the number.
- 01Visual identity
- 02Hook strength
- 03Format range
- 04Captions & CTAs
- 05Cadence
Where the feed is strong, and where it leaks.
Scores are relative to the posts analysed, not to competitors. That comparison is in the full report.
A 5-colour palette held across 10 posts (consistency 0.75). Recurring marks: Minimalist centered brand logo overlay, Boarding pass graphic template for store launches.
Your best post earns 0.0% engagement; the median post 0.0%. The one that landed opened with “Three clues. One city. One upcoming Nobero store”.
7 carousels, 3 reels across 10 posts. images untested.
6 of 10 captions ask the reader to do anything. 0–5 hashtags per post. 52 words on average.
4.4 posts a week between 15 Aug and 31 Aug.
Your best post earned 9.5× the engagement of your weakest.
Ranked by engagement rate. What each one did differently is read from the frame and the caption.
- 01High engagement potential through a simple guessing game
- 02Clear incentive (₹500 voucher) prominently displayed on the graphic
- 03Eye-catching stamp aesthetic that fits the 'landing/travel' theme
All 10 posts, by engagement rate.
One bar per post, in the order they went out. Hover a bar to see its date and rate.
“Three clues. One city. One upcoming Nobero store”, 0.0% ER.
“Got questions before you apply? We’ve got answers 👀”, 0.0% ER.
Promotional posts average 0.0%, product showcase posts 0.0%: 2.0× apart.
What makes a post recognisably yours.
Extracted from the frames and captions, not from a brief.
Look
A clean split layout featuring bold, centered typography overlays, often framing subjects or scenic landscapes with structured graphic borders like boarding passes or location pins.
Voice
“Casual, travel-inspired, and highly relatable. Uses first-person plural ('we', 'our') and second-person ('you') to invite the audience into a relaxed, 'out of office' mindset, often pairing practical packing advice with evocative descriptions of destinations.”
Recurring marks
- 01Minimalist centered brand logo overlay
- 02Boarding pass graphic template for store launches
- 03Bold, clean typography for location names
What the accounts competing for your audience are doing that you are not.
The scorecard tells you where you stand. The full report tells you against whom, and what to post next week.
See everything else Nayavo doesTen posts, scored on five things.
Visual identityPalette, layout, marks 75
A 5-colour palette held across 10 posts (consistency 0.75). Recurring marks: Minimalist centered brand logo overlay, Boarding pass graphic template for store launches.
Fix in full reportHook strengthBest post vs. median 29
Your best post earns 0.0% engagement; the median post 0.0%. The one that landed opened with “Three clues. One city. One upcoming Nobero store”.
Hook formulasFormat rangeReel · Carousel · Image 64
7 carousels, 3 reels across 10 posts. images untested.
Formats to testCaptions & CTAsAsks, hashtags, length 62
6 of 10 captions ask the reader to do anything. 0–5 hashtags per post. 52 words on average.
CTA templatesCadencePosts per week 90
4.4 posts a week between 15 Aug and 31 Aug.
Best posting windowsYour best post earned 9.5× the engagement of your weakest.
#1 · 0.0%A clean split layout featuring bold, centered typography overlays, often framing subjects or scenic landscapes with structured graphic borders like boarding passes or location pins.
“Casual, travel-inspired, and highly relatable. Uses first-person plural ('we', 'our') and second-person ('you') to invite the audience into a relaxed, 'out of office' mindset, often pairing practical packing advice with evocative descriptions of destinations.”