Seven posts, scored on five things.
Read from their seven most recent posts. Each one is scored out of 100 below, with what we saw behind the number.
- 01Visual identity
- 02Hook strength
- 03Format range
- 04Captions & CTAs
- 05Cadence
Where the feed is strong, and where it leaks.
Scores are relative to the posts analysed, not to competitors. That comparison is in the full report.
Visual consistency 0.43 across 7 posts. Recurring marks: polka dot outfits, matching family outfits.
Your best post earns 0.3% engagement; the median post 0.1%. The one that landed opened with “relatable family moment”.
3 carousels, 2 reels across 5 posts. images untested.
1 of 5 captions asks the reader to do anything. 0–3 hashtags per post. 72 words on average.
0.9 posts a week between 21 Sept and 30 Oct. Less than one post a week.
Your best post earned 16× the engagement of your weakest.
Ranked by engagement rate. What each one did differently is read from the frame and the caption.
All 5 posts, by engagement rate.
One bar per post, in the order they went out. Hover a bar to see its date and rate.
“relatable family moment”, 0.3% ER.
“opening personal moment”, 0.0% ER.
What makes a post recognisably yours.
Extracted from the frames and captions, not from a brief.
Look
Voice
“first person”
Recurring marks
- 01polka dot outfits
- 02matching family outfits
- 03bright color contrasts
What the accounts competing for your audience are doing that you are not.
The scorecard tells you where you stand. The full report tells you against whom, and what to post next week.
See everything else Nayavo doesSeven posts, scored on five things.
Visual identityPalette, layout, marks 43
Visual consistency 0.43 across 7 posts. Recurring marks: polka dot outfits, matching family outfits.
Fix in full reportHook strengthBest post vs. median 25
Your best post earns 0.3% engagement; the median post 0.1%. The one that landed opened with “relatable family moment”.
Hook formulasFormat rangeReel · Carousel · Image 69
3 carousels, 2 reels across 5 posts. images untested.
Formats to testCaptions & CTAsAsks, hashtags, length 28
1 of 5 captions asks the reader to do anything. 0–3 hashtags per post. 72 words on average.
CTA templatesCadencePosts per week 28
0.9 posts a week between 21 Sept and 30 Oct. Less than one post a week.
Best posting windowsYour best post earned 16× the engagement of your weakest.
#1 · 0.3%
“first person”