Seven posts, scored on five things.
Read from their seven most recent posts. Each one is scored out of 100 below, with what we saw behind the number.
- 01Visual identity
- 02Hook strength
- 03Format range
- 04Captions & CTAs
- 05Cadence
Where the feed is strong, and where it leaks.
Scores are relative to the posts analysed, not to competitors. That comparison is in the full report.
A 6-colour palette held across 7 posts (consistency 0.33). Recurring marks: vintage decor pairing, frame-and-art design edits.
Your best post earns 4.2% engagement; the median post 0.7%. The one that landed opened with “story opening about returning home from a trip”.
3 reels, 1 image, 1 carousel across 5 posts.
4 of 5 captions ask the reader to do anything. 3–6 hashtags per post. 93 words on average.
0.7 posts a week between 4 Sept and 26 Oct. Less than one post a week.
Your best post earned 10× the engagement of your weakest.
Ranked by engagement rate. What each one did differently is read from the frame and the caption.
All 5 posts, by engagement rate.
One bar per post, in the order they went out. Hover a bar to see its date and rate.
“story opening about returning home from a trip”, 4.2% ER.
“My haul from yesterday! Here are a few things I look for wh…”, 0.4% ER.
What makes a post recognisably yours.
Extracted from the frames and captions, not from a brief.
Look
plant-centered close-up with natural light
Voice
“first-person narrative with personal anecdotes”
Recurring marks
- 01vintage decor pairing
- 02frame-and-art design edits
- 03coastal cottage aesthetic
- 04emphasis on handmade linens (from bio)
What the accounts competing for your audience are doing that you are not.
The scorecard tells you where you stand. The full report tells you against whom, and what to post next week.
See everything else Nayavo doesSeven posts, scored on five things.
Visual identityPalette, layout, marks 33
A 6-colour palette held across 7 posts (consistency 0.33). Recurring marks: vintage decor pairing, frame-and-art design edits.
Fix in full reportHook strengthBest post vs. median 17
Your best post earns 4.2% engagement; the median post 0.7%. The one that landed opened with “story opening about returning home from a trip”.
Hook formulasFormat rangeReel · Carousel · Image 89
3 reels, 1 image, 1 carousel across 5 posts.
Formats to testCaptions & CTAsAsks, hashtags, length 83
4 of 5 captions ask the reader to do anything. 3–6 hashtags per post. 93 words on average.
CTA templatesCadencePosts per week 24
0.7 posts a week between 4 Sept and 26 Oct. Less than one post a week.
Best posting windowsYour best post earned 10× the engagement of your weakest.
#1 · 4.2%
plant-centered close-up with natural light
“first-person narrative with personal anecdotes”