Seven posts, scored on five things.
Read from their seven most recent posts. Each one is scored out of 100 below, with what we saw behind the number.
- 01Visual identity
- 02Hook strength
- 03Format range
- 04Captions & CTAs
- 05Cadence
Where the feed is strong, and where it leaks.
Scores are relative to the posts analysed, not to competitors. That comparison is in the full report.
A 6-colour palette held across 7 posts (consistency 0.56). Recurring marks: celebrity glamour emphasis, luxury fashion styling.
Your best post earns 4.9% engagement; the median post 0.2%.
4 reels, 1 carousel across 5 posts. images untested.
2 of 5 captions ask the reader to do anything. 1–4 hashtags per post. 18 words on average.
3.9 posts a week between 19 Oct and 28 Oct.
Your best post earned 57× the engagement of your weakest.
Ranked by engagement rate. What each one did differently is read from the frame and the caption.
All 5 posts, by engagement rate.
One bar per post, in the order they went out. Hover a bar to see its date and rate.
“visual demo of makeup application”, 0.1% ER.
Promotional posts average 1.9%, product showcase posts 0.1%: 12× apart.
What makes a post recognisably yours.
Extracted from the frames and captions, not from a brief.
Look
Voice
“conversational and confident”
Recurring marks
- 01celebrity glamour emphasis
- 02luxury fashion styling
- 03crediting styling/makeup teams
What the accounts competing for your audience are doing that you are not.
The scorecard tells you where you stand. The full report tells you against whom, and what to post next week.
See everything else Nayavo doesSeven posts, scored on five things.
Visual identityPalette, layout, marks 56
A 6-colour palette held across 7 posts (consistency 0.56). Recurring marks: celebrity glamour emphasis, luxury fashion styling.
Fix in full reportHook strengthBest post vs. median 4
Your best post earns 4.9% engagement; the median post 0.2%.
Hook formulasFormat rangeReel · Carousel · Image 56
4 reels, 1 carousel across 5 posts. images untested.
Formats to testCaptions & CTAsAsks, hashtags, length 45
2 of 5 captions ask the reader to do anything. 1–4 hashtags per post. 18 words on average.
CTA templatesCadencePosts per week 82
3.9 posts a week between 19 Oct and 28 Oct.
Best posting windowsYour best post earned 57× the engagement of your weakest.
#1 · 4.9%
“conversational and confident”