When buyers ask AI about running gear and apparel, Nike Running is named in 4 of 6 answers.
We put 6 real buyer questions to ChatGPT and Gemini and read every answer. Brooks is named more often.
AI names Nike Running in 4 answers, but ties it to no single idea yet.
Read from the 4 answers that named Nike Running.
Once AI starts naming you, this is where you see what it says. The full report shows what competitors are praised for.
Nike Running is second.
Top brands named across the same 6 answers, ranked by share of answers. Average position is where each brand lands in the answer.
- 01 Brooks 83% #1.6
- 02 Nike RunningYou 67% #4.0
- 03 ASICS 67% #2.8
- 04 Hoka 50% #3.3
- 05 New Balance 33% #4.0
- 06 Adidas 33% #4.5
Buyers asked. AI answered. Nike Running was not in it.
Two of the 2 questions where AI recommended other brands. The full report lists every one, with the answer AI gave.
Nike Running loses most when buyers are deciding what to look for.
All 6 answers, grouped by what the buyer was trying to do. The full report shows which gaps to close first, and how.
-
Deciding what to look for0 of 1
-
Asking for someone like them0 of 1
-
Asking which brand to buy2 of 2
-
Shopping for a specific need1 of 1
-
Comparing brands1 of 1
recommending others
- Which of the 14 websites to get Nike Running onto first
- The questions to win, in the order to win them
- What to publish on Nike Running's own site and Instagram
We read 6 answers. You have seen two of them.
The rest stays sealed until you open the full report: every brand AI named, every answer word for word, and what to change.
Seven posts, scored on four things.
Read from their seven most recent posts. Each one is scored out of 100 below, with what we saw behind the number.
- 01Hook strength
- 02Format range
- 03Captions & CTAs
- 04Cadence
Where the feed is strong, and where it leaks.
Scores are relative to the posts analysed, not to competitors. That comparison is in the full report.
Your best post earns 1.1% engagement; the median post 0.3%. The one that landed opened with “First major. First place.”.
3 carousels, 2 reels across 5 posts. images untested.
1 of 5 captions asks the reader to do anything. 0 hashtags per post. 25 words on average.
2.5 posts a week between 18 Oct and 1 Nov.
Your best post earned 7.6× the engagement of your weakest.
Ranked by engagement rate. What each one did differently is read from the frame and the caption.
All 5 posts, by engagement rate.
One bar per post, in the order they went out. Hover a bar to see its date and rate.
“First major. First place.”, 1.1% ER.
“After Dark Tour London can only be described as 10 out of 1…”, 0.2% ER.
What makes a post recognisably yours.
Extracted from the frames and captions, not from a brief.
Voice
“A punchy brand voice that turns running into a test of speed, resolve, and shared feeling. It favours short declarative lines, occasional second-person address, and purposeful fragments over extended explanation.”
Recurring marks
- 01Short, punchy hooks built around speed, effort, and the emotional stakes of running.
- 02Connects athletic achievement or shared running experiences to Nike products and events.
What the accounts competing for your audience are doing that you are not.
The scorecard tells you where you stand. The full report tells you against whom, and what to post next week.
See everything else Nayavo doesWhen buyers ask AI about running gear and apparel, Nike Running is named in 4 of 6 answers.
Nike Running is second.
- 01 Brooks 83% #1.6
- 02 Nike Running YOU 67% #4.0
- 03 ASICS 67% #2.8
- 04 Hoka 50% #3.3
- 05 New Balance 33% #4.0
- 06 Adidas 33% #4.5
Buyers asked. AI answered. Nike Running was not in it.
Every kind of question, and how often AI named you.
- Deciding what to look for0 of 1
- Asking for someone like them0 of 1
- Asking which brand to buy2 of 2
- Shopping for a specific need1 of 1
- Comparing brands1 of 1
We read 6 answers. You have seen two.
Seven posts, scored on four things.
Hook strengthBest post vs. median 25
Your best post earns 1.1% engagement; the median post 0.3%. The one that landed opened with “First major. First place.”.
Hook formulasFormat rangeReel · Carousel · Image 69
3 carousels, 2 reels across 5 posts. images untested.
Formats to testCaptions & CTAsAsks, hashtags, length 22
1 of 5 captions asks the reader to do anything. 0 hashtags per post. 25 words on average.
CTA templatesCadencePosts per week 58
2.5 posts a week between 18 Oct and 1 Nov.
Best posting windowsYour best post earned 7.6× the engagement of your weakest.
#1 · 1.1%
“A punchy brand voice that turns running into a test of speed, resolve, and shared feeling. It favours short declarative lines, occasional second-person address, and purposeful fragments over extended explanation.”