When buyers ask AI about Basketball shoes, Nike Basketball is named in 6 of 6 answers.
We put 6 real buyer questions to ChatGPT and Gemini and read every answer. No brand is named more often.
The one idea AI attaches to Nike Basketball.
Read from the 6 answers that named Nike Basketball.
AI links Nike Basketball with this more than any other theme, and rarely credits it for comfort and responsiveness. The full report shows the exact wording from each answer.
Nike Basketball leads. adidas is next.
Top brands named across the same 6 answers, ranked by share of answers. Average position is where each brand lands in the answer.
- 01 Nike BasketballYou 100% #1.0
- 02 adidas 100% #2.0
- 03 Nivia 100% #4.0
- 04 PUMA 67% #3.5
- 05 Decathlon 67% #4.8
- 06 Under Armour 33% #5.0
Nike Basketball loses most when buyers are asking which brand to buy.
All 6 answers, grouped by what the buyer was trying to do. The full report shows which gaps to close first, and how.
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Asking which brand to buy2 of 2
-
Shopping for a specific need1 of 1
-
Deciding what to look for1 of 1
-
Comparing brands1 of 1
-
Asking for someone like them1 of 1
recommending others
- Which of the 0 websites to get Nike Basketball onto first
- The questions to win, in the order to win them
- What to publish on Nike Basketball's own site and Instagram
We read 6 answers. You have seen 0 of them.
The rest stays sealed until you open the full report: every brand AI named, every answer word for word, and what to change.
Seven posts, scored on four things.
Read from their seven most recent posts. Each one is scored out of 100 below, with what we saw behind the number.
- 01Hook strength
- 02Format range
- 03Captions & CTAs
- 04Cadence
Where the feed is strong, and where it leaks.
Scores are relative to the posts analysed, not to competitors. That comparison is in the full report.
Your best post earns 0.3% engagement; the median post 0.1%.
5 of 5 posts are reels. carousels and images untested.
0 of 5 captions ask the reader to do anything. 0 hashtags per post. 12 words on average.
2.5 posts a week between 16 Oct and 30 Oct.
Your best post earned 8.1× the engagement of your weakest.
Ranked by engagement rate. What each one did differently is read from the frame and the caption.
All 5 posts, by engagement rate.
One bar per post, in the order they went out. Hover a bar to see its date and rate.
“Some people are made for the moment. Some are prepared for …”, 0.0% ER.
What makes a post recognisably yours.
Extracted from the frames and captions, not from a brief.
Voice
“A direct brand voice: brief, declarative lines that make performance feel earned, then let a sharp hook or release detail do the work.”
Recurring marks
- 01Athlete-led basketball storytelling paired with concise, performance-driven copy.
- 02Short, declarative hooks that connect preparation, performance, and the moment.
- 03Product and release messaging framed with clear availability or drop-date details.
What the accounts competing for your audience are doing that you are not.
The scorecard tells you where you stand. The full report tells you against whom, and what to post next week.
See everything else Nayavo doesWhen buyers ask AI about Basketball shoes, Nike Basketball is named in 6 of 6 answers.
Nike Basketball leads. adidas is next.
- 01 Nike Basketball YOU 100% #1.0
- 02 adidas 100% #2.0
- 03 Nivia 100% #4.0
- 04 PUMA 67% #3.5
- 05 Decathlon 67% #4.8
- 06 Under Armour 33% #5.0
Every kind of question, and how often AI named you.
- Asking which brand to buy2 of 2
- Shopping for a specific need1 of 1
- Deciding what to look for1 of 1
- Comparing brands1 of 1
- Asking for someone like them1 of 1
We read 6 answers. You have seen no.
Seven posts, scored on four things.
Hook strengthBest post vs. median 41
Your best post earns 0.3% engagement; the median post 0.1%.
Hook formulasFormat rangeReel · Carousel · Image 20
5 of 5 posts are reels. carousels and images untested.
Formats to testCaptions & CTAsAsks, hashtags, length 10
0 of 5 captions ask the reader to do anything. 0 hashtags per post. 12 words on average.
CTA templatesCadencePosts per week 57
2.5 posts a week between 16 Oct and 30 Oct.
Best posting windowsYour best post earned 8.1× the engagement of your weakest.
#1 · 0.3%
“A direct brand voice: brief, declarative lines that make performance feel earned, then let a sharp hook or release detail do the work.”