When buyers ask AI about fashion design and education, NIFT is named in 1 of 6 answers.
We put 6 real buyer questions to ChatGPT and Gemini and read every answer. Adobe and Tukatech are named more often.
AI names NIFT in 1 answer, but ties it to no single idea yet.
Read from the 1 answers that named NIFT.
Once AI starts naming you, this is where you see what it says. The full report shows what competitors are praised for.
NIFT is fourth. Adobe is named almost twice as often.
Top brands named across the same 6 answers, ranked by share of answers. Average position is where each brand lands in the answer.
- 01 Adobe 33% #2.0
- 02 Tukatech 33% #6.5
- 03 Optitex 33% #8.0
- 04 NIFTYou 17% Not named
- 05 Allen Solly 17% #1.0
- 06 IISDT 17% #1.0
Buyers asked. AI answered. NIFT was not in it.
Two of the 5 questions where AI recommended other brands. The full report lists every one, with the answer AI gave.
NIFT loses most when buyers are asking which brand to buy.
All 6 answers, grouped by what the buyer was trying to do. The full report shows which gaps to close first, and how.
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Asking which brand to buy0 of 2
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Shopping for a specific need0 of 1
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Comparing brands0 of 1
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Asking for someone like them0 of 1
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Deciding what to look for1 of 1
recommending others
- Which of the 28 websites to get NIFT onto first
- The questions to win, in the order to win them
- What to publish on NIFT's own site and Instagram
We read 6 answers. You have seen two of them.
The rest stays sealed until you open the full report: every brand AI named, every answer word for word, and what to change.
Seven posts, scored on five things.
Read from their seven most recent posts. Each one is scored out of 100 below, with what we saw behind the number.
- 01Visual identity
- 02Hook strength
- 03Format range
- 04Captions & CTAs
- 05Cadence
Where the feed is strong, and where it leaks.
Scores are relative to the posts analysed, not to competitors. That comparison is in the full report.
A 6-colour palette held across 7 posts (consistency 0.49). Recurring marks: editorial aesthetic, focus on garment details.
Your best post earns 8.8% engagement; the median post 2.0%.
5 of 5 posts are reels. carousels and images untested.
1 of 5 captions asks the reader to do anything. 0–30 hashtags per post. 49 words on average.
0.2 posts a week between 19 Jan and 20 Aug. Less than one post a week.
Your best post earned 6.7× the engagement of your weakest.
Ranked by engagement rate. What each one did differently is read from the frame and the caption.
All 5 posts, by engagement rate.
One bar per post, in the order they went out. Hover a bar to see its date and rate.
“Showcasing the final illustration”, 1.3% ER.
What makes a post recognisably yours.
Extracted from the frames and captions, not from a brief.
Look
Clean and centered compositions with a focus on subjects.
Voice
“A confident and creative voice that highlights artistic processes and product details.”
Recurring marks
- 01editorial aesthetic
- 02focus on garment details
- 03clean compositions
What the accounts competing for your audience are doing that you are not.
The scorecard tells you where you stand. The full report tells you against whom, and what to post next week.
See everything else Nayavo doesWhen buyers ask AI about fashion design and education, NIFT is named in 1 of 6 answers.
NIFT is fourth. Adobe is named almost twice as often.
- 01 Adobe 33% #2.0
- 02 Tukatech 33% #6.5
- 03 Optitex 33% #8.0
- 04 NIFT YOU 17% Not named
- 05 Allen Solly 17% #1.0
- 06 IISDT 17% #1.0
Buyers asked. AI answered. NIFT was not in it.
Every kind of question, and how often AI named you.
- Asking which brand to buy0 of 2
- Shopping for a specific need0 of 1
- Comparing brands0 of 1
- Asking for someone like them0 of 1
- Deciding what to look for1 of 1
We read 6 answers. You have seen two.
Seven posts, scored on five things.
Visual identityPalette, layout, marks 49
A 6-colour palette held across 7 posts (consistency 0.49). Recurring marks: editorial aesthetic, focus on garment details.
Fix in full reportHook strengthBest post vs. median 23
Your best post earns 8.8% engagement; the median post 2.0%.
Hook formulasFormat rangeReel · Carousel · Image 20
5 of 5 posts are reels. carousels and images untested.
Formats to testCaptions & CTAsAsks, hashtags, length 52
1 of 5 captions asks the reader to do anything. 0–30 hashtags per post. 49 words on average.
CTA templatesCadencePosts per week 15
0.2 posts a week between 19 Jan and 20 Aug. Less than one post a week.
Best posting windowsYour best post earned 6.7× the engagement of your weakest.
#1 · 8.8%
Clean and centered compositions with a focus on subjects.
“A confident and creative voice that highlights artistic processes and product details.”