Seven posts, scored on five things.
Read from their seven most recent posts. Each one is scored out of 100 below, with what we saw behind the number.
- 01Visual identity
- 02Hook strength
- 03Format range
- 04Captions & CTAs
- 05Cadence
Where the feed is strong, and where it leaks.
Scores are relative to the posts analysed, not to competitors. That comparison is in the full report.
A 6-colour palette held across 7 posts (consistency 0.56).
Your best post earns 0.1% engagement; the median post 0.1%. The one that landed opened with “five iconic fragrances”.
2 images, 2 reels, 1 carousel across 5 posts.
1 of 5 captions asks the reader to do anything. 5–6 hashtags per post. 69 words on average.
3.8 posts a week between 23 Oct and 1 Nov.
Your best post earned 5.2× the engagement of your weakest.
Ranked by engagement rate. What each one did differently is read from the frame and the caption.
All 5 posts, by engagement rate.
One bar per post, in the order they went out. Hover a bar to see its date and rate.
“five iconic fragrances”, 0.1% ER.
What makes a post recognisably yours.
Extracted from the frames and captions, not from a brief.
Look
Voice
“brand”
Recurring marks
What the accounts competing for your audience are doing that you are not.
The scorecard tells you where you stand. The full report tells you against whom, and what to post next week.
See everything else Nayavo doesSeven posts, scored on five things.
Visual identityPalette, layout, marks 56
A 6-colour palette held across 7 posts (consistency 0.56).
Fix in full reportHook strengthBest post vs. median 43
Your best post earns 0.1% engagement; the median post 0.1%. The one that landed opened with “five iconic fragrances”.
Hook formulasFormat rangeReel · Carousel · Image 97
2 images, 2 reels, 1 carousel across 5 posts.
Formats to testCaptions & CTAsAsks, hashtags, length 52
1 of 5 captions asks the reader to do anything. 5–6 hashtags per post. 69 words on average.
CTA templatesCadencePosts per week 80
3.8 posts a week between 23 Oct and 1 Nov.
Best posting windowsYour best post earned 5.2× the engagement of your weakest.
#1 · 0.1%
“brand”