When buyers ask AI about NHS health information and services, NHS is named in 6 of 6 answers.
We put 6 real buyer questions to Claude and read every answer. No brand is named more often.
The one idea AI attaches to NHS.
Read from the 6 answers that named NHS.
AI links NHS with this more than any other theme, and rarely credits it for self-care guidance. The full report shows the exact wording from each answer.
NHS loses most when buyers are asking which brand to buy.
All 6 answers, grouped by what the buyer was trying to do. The full report shows which gaps to close first, and how.
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Asking which brand to buy2 of 2
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Comparing brands1 of 1
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Shopping for a specific need1 of 1
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Asking for someone like them1 of 1
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Deciding what to look for1 of 1
recommending others
- Which of the 0 websites to get NHS onto first
- The questions to win, in the order to win them
- What to publish on NHS's own site and Instagram
We read 6 answers. You have seen 0 of them.
The rest stays sealed until you open the full report: every brand AI named, every answer word for word, and what to change.
Seven posts, scored on five things.
Read from their seven most recent posts. Each one is scored out of 100 below, with what we saw behind the number.
- 01Visual identity
- 02Hook strength
- 03Format range
- 04Captions & CTAs
- 05Cadence
Where the feed is strong, and where it leaks.
Scores are relative to the posts analysed, not to competitors. That comparison is in the full report.
A 6-colour palette held across 7 posts (consistency 0.16). Recurring marks: NHS blue as the primary colour, NHS logo top-right on every post.
Your best post earns 0.5% engagement; the median post 0.1%. The one that landed opened with “'When people say don't play with fireworks, listen.'”.
2 images, 2 carousels, 1 reel across 5 posts.
4 of 5 captions ask the reader to do anything. 0 hashtags per post. 73 words on average.
17.5 posts a week between 4 Nov and 6 Nov. A daily rhythm, sustained. Reach is the constraint, not output.
Your best post earned 16× the engagement of your weakest.
Ranked by engagement rate. What each one did differently is read from the frame and the caption.
All 5 posts, by engagement rate.
One bar per post, in the order they went out. Hover a bar to see its date and rate.
“'When people say don't play with fireworks, listen.'”, 0.5% ER.
“Born between 1 September 2007 and 31 August 2008?”, 0.0% ER.
What makes a post recognisably yours.
Extracted from the frames and captions, not from a brief.
Look
A flat graphic with a bold headline block and one clear focal element, with the NHS logo fixed top-right and a swipe or deadline box at the bottom.
Voice
“A calm public-health guide that tells the reader exactly what to do and where to find out more, with no jokes at the expense of the risk.”
Recurring marks
- 01NHS blue as the primary colour
- 02NHS logo top-right on every post
- 03yellow warning triangle for content warnings
- 04deadline or countdown box as a recurring device
What the accounts competing for your audience are doing that you are not.
The scorecard tells you where you stand. The full report tells you against whom, and what to post next week.
See everything else Nayavo doesWhen buyers ask AI about NHS health information and services, NHS is named in 6 of 6 answers.
Every kind of question, and how often AI named you.
- Asking which brand to buy2 of 2
- Comparing brands1 of 1
- Shopping for a specific need1 of 1
- Asking for someone like them1 of 1
- Deciding what to look for1 of 1
We read 6 answers. You have seen no.
Seven posts, scored on five things.
Visual identityPalette, layout, marks 16
A 6-colour palette held across 7 posts (consistency 0.16). Recurring marks: NHS blue as the primary colour, NHS logo top-right on every post.
Fix in full reportHook strengthBest post vs. median 13
Your best post earns 0.5% engagement; the median post 0.1%. The one that landed opened with “'When people say don't play with fireworks, listen.'”.
Hook formulasFormat rangeReel · Carousel · Image 97
2 images, 2 carousels, 1 reel across 5 posts.
Formats to testCaptions & CTAsAsks, hashtags, length 58
4 of 5 captions ask the reader to do anything. 0 hashtags per post. 73 words on average.
CTA templatesCadencePosts per week 95
17.5 posts a week between 4 Nov and 6 Nov. A daily rhythm, sustained. Reach is the constraint, not output.
Best posting windowsYour best post earned 16× the engagement of your weakest.
#1 · 0.5%
A flat graphic with a bold headline block and one clear focal element, with the NHS logo fixed top-right and a swipe or deadline box at the bottom.
“A calm public-health guide that tells the reader exactly what to do and where to find out more, with no jokes at the expense of the risk.”