Prepared for NFLChecked 4 Nov 2026

N°01 · AI visibility index Market · United StatesAsked · ChatGPT, Gemini

NFL

@nfl · 32.9M followers

When buyers ask AI about professional sports league and media, NFL is named in 6 of 6 answers.

We put 6 real buyer questions to ChatGPT and Gemini and read every answer. No brand is named more often.

Answers naming NFL

06 /6

100% visibility across 2 AIs

ChatGPT · 3 / 3Gemini · 3 / 3

Visibility

100%

Share of AI answers that name NFL

Average position

#2.0

Where NFL lands when it is named

Sentiment

Positive

6 positive · 0 neutral · 0 negative

What AI says about you

The one idea AI attaches to NFL.

Read from the 6 answers that named NFL.

When AI does mention NFL, it most associates you with

Largest audience and viewership.

AI links NFL with this more than any other theme, and rarely credits it for highest revenue generation. The full report shows the exact wording from each answer.

Tone of each mention

Positive6

Neutral0

Negative0

Objections AI raised0

Who AI recommends

NFL leads. MLB is next.

Top brands named across the same 6 answers, ranked by share of answers. Average position is where each brand lands in the answer.

RankBrandShareAvg. pos

01 NFLYou 100% #2.0
02 MLB 83% #2.4
03 NBA 67% #1.8
04 YouTube TV 33% #3.5
05 Fubo 33% #4.5
06 MLS 33% #4.5

See all 16 brands AI recommends

Where the gaps are

NFL loses most when buyers are asking which brand to buy.

All 6 answers, grouped by what the buyer was trying to do. The full report shows which gaps to close first, and how.

Asking which brand to buy2 of 2
Shopping for a specific need1 of 1
Deciding what to look for1 of 1
Comparing brands1 of 1
Asking for someone like them1 of 1

How to close them · in the full report

0websites AI read while
recommending others

Which of the 0 websites to get NFL onto first
The questions to win, in the order to win them
What to publish on NFL's own site and Instagram

Unlock every gap

Sealed · in the full AI report

We read 6 answers. You have seen 0 of them.

The rest stays sealed until you open the full report: every brand AI named, every answer word for word, and what to change.

See every competitor and answer

more brands were recommended instead, beyond the 5 shown above

objections AI raised about NFL

Sealed

IIYour Instagram, read by AI

Seven posts, scored on five things.

Read from their seven most recent posts. Each one is scored out of 100 below, with what we saw behind the number.

01Visual identity
02Hook strength
03Format range
04Captions & CTAs
05Cadence

Content score

Average of the five scores below

32.9M

Followers

0.0%

Best post ER

0.0%

Median post ER

Scorecard

Where the feed is strong, and where it leaks.

Scores are relative to the posts analysed, not to competitors. That comparison is in the full report.

Visual identity

Palette, layout, marks

A 6-colour palette held across 7 posts (consistency 0.23). Recurring marks: bold headline overlays, text overlays on image panels.

Fix in full report

Hook strength

Best post vs. median

Your best post earns 0.0% engagement; the median post 0.0%. The one that landed opened with “opening leaderboard reveal with top names”.

Hook formulas

Format range

Reel · Carousel · Image

2 images, 2 reels, 1 carousel across 5 posts.

Formats to test

Captions & CTAs

Asks, hashtags, length

0 of 5 captions ask the reader to do anything. 0 hashtags per post. 9 words on average.

CTA templates

Cadence

Posts per week

35.0 posts a week between 4 Nov and 4 Nov. A daily rhythm, sustained. Reach is the constraint, not output.

Best posting windows

Posts that worked

Your best post earned 10× the engagement of your weakest.

Ranked by engagement rate. What each one did differently is read from the frame and the caption.

#1 · 0.0% ERImage · 4 Nov 2026

The hook

“opening leaderboard reveal with top names”

Why it worked

01Clear leaderboard emphasis
02Strong visual contrast with split-screen layout

13,882 likes475 comments

#2 · 0.0% ER

clear stat-based hook

#3 · 0.0% ER

text overlay

high energy visuals

Every post

All 5 posts, by engagement rate.

One bar per post, in the order they went out. Hover a bar to see its date and rate.

Post 1
Post 2
Post 3
Post 4
Post 5

Best

“opening leaderboard reveal with top names”, 0.0% ER.

Weakest

“banner text”, 0.0% ER.

Brand signature

What makes a post recognisably yours.

Extracted from the frames and captions, not from a brief.

Your palette · 6 colours · consistency 0.23share of frame

#FFFFFF80%

#00000060%

#1C1C1C40%

#C8102E40%

#00677820%

#0A3A2A20%

Look

grid collage / collage layouts with team logos and players

grid collagesplit-screenthree-panel collage

arena/stadium lighting; studio lighting for some cards dynamic action in reels; static collage in carousels

Voice

“casual, energetic, confident”

Avg caption

9 words

Language

English

team performancein-season contextplay highlightsroster notesnarrative storytelling around games

Recurring marks

01bold headline overlays
02text overlays on image panels
03three-panel or grid collage formats

Subjects, by frequency

players

team logos

score graphics

stadium scenes

text overlays

In the full report

What the accounts competing for your audience are doing that you are not.

The scorecard tells you where you stand. The full report tells you against whom, and what to post next week.

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See everything else Nayavo does

Named.

Competitors

The accounts fighting for the same attention, and how your content performs next to theirs.

Mapped.

Positioning

Where you sit against them, and the ground nobody in your category is holding.

Ranked.

Recommendations

Every fix on the scorecard, with the post each one comes from.

Drafted.

Content ideas

Post concepts in your palette and voice, each with a format, an angle and a caption.

Included.

Posts

Part of the full analysis.

Answered.

AI visibility

Every question we asked the AI platforms, who came up instead of you, and what to publish to change it.

nayavo.

Checked 4 Nov 2026

N°01 · AI visibilityUnited States

NFL · @nfl · 32.9M

When buyers ask AI about professional sports league and media, NFL is named in 6 of 6 answers.

6/6

answers name NFL

ChatGPT 3/3Gemini 3/3

Visibility

100%

Avg. pos

#2.0

Sentiment

Positive

01What AI says about you

When AI mentions NFL, it most associates you with

Largest audience and viewership.

Tone of the 6 mentions

6 positive 0 neutral 0 negative 0 objections

02Who AI recommends

NFL leads. MLB is next.

01 NFL YOU 100% #2.0
02 MLB 83% #2.4
03 NBA 67% #1.8
04 YouTube TV 33% #3.5
05 Fubo 33% #4.5
06 MLS 33% #4.5

See all 16 brands AI recommends

03Where the gaps are

Every kind of question, and how often AI named you.

Asking which brand to buy2 of 2
Shopping for a specific need1 of 1
Deciding what to look for1 of 1
Comparing brands1 of 1
Asking for someone like them1 of 1

0websites AI read while recommending others — which to get onto first, in the full report

Sealed in the full AI report

We read 6 answers. You have seen no.

more brands named instead

Seven posts, scored on five things.

50/100

32.9M

Followers

0.0%

Best post ER

0.0%

Median ER

04Scorecard · tap to open

Visual identityPalette, layout, marks 23

A 6-colour palette held across 7 posts (consistency 0.23). Recurring marks: bold headline overlays, text overlays on image panels.

Fix in full report

Hook strengthBest post vs. median 23

Your best post earns 0.0% engagement; the median post 0.0%. The one that landed opened with “opening leaderboard reveal with top names”.

Hook formulas

Format rangeReel · Carousel · Image 97

2 images, 2 reels, 1 carousel across 5 posts.

Formats to test

Captions & CTAsAsks, hashtags, length 10

0 of 5 captions ask the reader to do anything. 0 hashtags per post. 9 words on average.

CTA templates

CadencePosts per week 95

35.0 posts a week between 4 Nov and 4 Nov. A daily rhythm, sustained. Reach is the constraint, not output.

Best posting windows

05Posts that worked

Your best post earned 10× the engagement of your weakest.

#1 · 0.0%

The hook

“opening leaderboard reveal with top names”

Image · 4 Nov 2026 · 13,882 likes

01Clear leaderboard emphasis

02Strong visual contrast with split-screen layout

#2 · 0.0% ER

clear stat-based hook

#3 · 0.0% ER

text overlay

high energy visuals

06All 5 posts, by engagement

4 Nov4 Nov

Best · “opening leaderboard reveal with top names”, 0.0% ER.

Weakest · “banner text”, 0.0% ER.

07Brand signature

80%

60%

40%

grid collage / collage layouts with team logos and players

grid collagesplit-screenthree-panel collage

In the full report

What your competitors are doing that you are not.

Named.Competitors, account by account

Mapped.Your position and the open ground

Ranked.Every fix, with the post it comes from

Drafted.Post ideas in your palette and voice

Included.Part of the full analysis

Answered.Every AI question and what to publish

Full report for @nfl

5 fixes · competitors · AI answers

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