When buyers ask AI about life insurance and financial planning, New York Life is named in 4 of 6 answers.
We put 6 real buyer questions to ChatGPT and Gemini and read every answer. Mutual of Omaha is named more often.
AI names New York Life in 4 answers, but ties it to no single idea yet.
Read from the 4 answers that named New York Life.
Once AI starts naming you, this is where you see what it says. The full report shows what competitors are praised for.
New York Life is second.
Top brands named across the same 6 answers, ranked by share of answers. Average position is where each brand lands in the answer.
- 01 Mutual of Omaha 83% #3.2
- 02 New York LifeYou 67% #6.0
- 03 MassMutual 67% #3.2
- 04 USAA 50% #1.7
- 05 Banner Life 50% #6.3
- 06 Guardian Life 50% #6.3
Buyers asked. AI answered. New York Life was not in it.
Two of the 2 questions where AI recommended other brands. The full report lists every one, with the answer AI gave.
New York Life loses most when buyers are deciding what to look for.
All 6 answers, grouped by what the buyer was trying to do. The full report shows which gaps to close first, and how.
-
Deciding what to look for0 of 1
-
Comparing brands0 of 1
-
Asking which brand to buy2 of 2
-
Shopping for a specific need1 of 1
-
Asking for someone like them1 of 1
recommending others
- Which of the 13 websites to get New York Life onto first
- The questions to win, in the order to win them
- What to publish on New York Life's own site and Instagram
We read 6 answers. You have seen two of them.
The rest stays sealed until you open the full report: every brand AI named, every answer word for word, and what to change.
Five posts, scored on five things.
Read from their five most recent posts. Each one is scored out of 100 below, with what we saw behind the number.
- 01Visual identity
- 02Hook strength
- 03Format range
- 04Captions & CTAs
- 05Cadence
Where the feed is strong, and where it leaks.
Scores are relative to the posts analysed, not to competitors. That comparison is in the full report.
A 6-colour palette held across 5 posts (consistency 0.63). Recurring marks: consistent use of text overlays, professional tone.
Your best post earns 0.2% engagement; the median post 0.1%. The one that landed opened with “In retirement, a little flexibility goes a long way”.
4 images, 1 reel across 5 posts. carousels untested.
2 of 5 captions ask the reader to do anything. 0 hashtags per post. 43 words on average.
1.0 posts a week between 29 Sept and 3 Nov.
Your best post earned 2.2× the engagement of your weakest.
Ranked by engagement rate. What each one did differently is read from the frame and the caption.
All 5 posts, by engagement rate.
One bar per post, in the order they went out. Hover a bar to see its date and rate.
“In retirement, a little flexibility goes a long way”, 0.2% ER.
“New York Life research found that 50% of employees surveyed…”, 0.1% ER.
What makes a post recognisably yours.
Extracted from the frames and captions, not from a brief.
Look
Centered compositions with text overlays as the primary focus.
Voice
“We speak with authority and clarity, offering practical advice and actionable insights to empower our audience in their financial journey.”
Recurring marks
- 01consistent use of text overlays
- 02professional tone
- 03clean and minimalistic design
What the accounts competing for your audience are doing that you are not.
The scorecard tells you where you stand. The full report tells you against whom, and what to post next week.
See everything else Nayavo doesWhen buyers ask AI about life insurance and financial planning, New York Life is named in 4 of 6 answers.
New York Life is second.
- 01 Mutual of Omaha 83% #3.2
- 02 New York Life YOU 67% #6.0
- 03 MassMutual 67% #3.2
- 04 USAA 50% #1.7
- 05 Banner Life 50% #6.3
- 06 Guardian Life 50% #6.3
Buyers asked. AI answered. New York Life was not in it.
Every kind of question, and how often AI named you.
- Deciding what to look for0 of 1
- Comparing brands0 of 1
- Asking which brand to buy2 of 2
- Shopping for a specific need1 of 1
- Asking for someone like them1 of 1
We read 6 answers. You have seen two.
Five posts, scored on five things.
Visual identityPalette, layout, marks 63
A 6-colour palette held across 5 posts (consistency 0.63). Recurring marks: consistent use of text overlays, professional tone.
Fix in full reportHook strengthBest post vs. median 56
Your best post earns 0.2% engagement; the median post 0.1%. The one that landed opened with “In retirement, a little flexibility goes a long way”.
Hook formulasFormat rangeReel · Carousel · Image 56
4 images, 1 reel across 5 posts. carousels untested.
Formats to testCaptions & CTAsAsks, hashtags, length 34
2 of 5 captions ask the reader to do anything. 0 hashtags per post. 43 words on average.
CTA templatesCadencePosts per week 30
1.0 posts a week between 29 Sept and 3 Nov.
Best posting windowsYour best post earned 2.2× the engagement of your weakest.
#1 · 0.2%
Centered compositions with text overlays as the primary focus.
“We speak with authority and clarity, offering practical advice and actionable insights to empower our audience in their financial journey.”