Ten posts, scored on five things.
Read from their ten most recent posts. Each one is scored out of 100 below, with what we saw behind the number.
- 01Visual identity
- 02Hook strength
- 03Format range
- 04Captions & CTAs
- 05Cadence
Where the feed is strong, and where it leaks.
Scores are relative to the posts analysed, not to competitors. That comparison is in the full report.
A 6-colour palette held across 10 posts (consistency 0.85). Recurring marks: tactile product interactions, pixel art displays.
Your best post earns 1.1% engagement; the median post 0.4%. The one that landed opened with “It's getting real!”.
8 reels, 1 image, 1 carousel across 10 posts.
4 of 10 captions ask the reader to do anything. 0–13 hashtags per post. 25 words on average.
0.2 posts a week between 28 Jun and 28 Jul. Less than one post a week.
Your best post earned 199× the engagement of your weakest.
Ranked by engagement rate. What each one did differently is read from the frame and the caption.
All 10 posts, by engagement rate.
One bar per post, in the order they went out. Hover a bar to see its date and rate.
“It's getting real!”, 1.1% ER.
“Deep work doesn’t have to stop when you leave your desk.”, 0.0% ER.
What makes a post recognisably yours.
Extracted from the frames and captions, not from a brief.
Look
Centered close-ups with a shallow depth of field, often showcasing hands interacting with the product against a clean, textured desk surface.
Voice
“Warm, friendly, and minimalist. Uses short, evocative sentences that focus on mindfulness, calm productivity, and design details. Often speaks in the first-person plural ('our focus companion', 'we're in the holiday zone') to build a community around mindful work.”
Recurring marks
- 01tactile product interactions
- 02pixel art displays
- 03minimalist desk setups
- 04behind-the-scenes design artifacts
What the accounts competing for your audience are doing that you are not.
The scorecard tells you where you stand. The full report tells you against whom, and what to post next week.
See everything else Nayavo doesTen posts, scored on five things.
Visual identityPalette, layout, marks 85
A 6-colour palette held across 10 posts (consistency 0.85). Recurring marks: tactile product interactions, pixel art displays.
Fix in full reportHook strengthBest post vs. median 33
Your best post earns 1.1% engagement; the median post 0.4%. The one that landed opened with “It's getting real!”.
Hook formulasFormat rangeReel · Carousel · Image 67
8 reels, 1 image, 1 carousel across 10 posts.
Formats to testCaptions & CTAsAsks, hashtags, length 64
4 of 10 captions ask the reader to do anything. 0–13 hashtags per post. 25 words on average.
CTA templatesCadencePosts per week 15
0.2 posts a week between 28 Jun and 28 Jul. Less than one post a week.
Best posting windowsYour best post earned 199× the engagement of your weakest.
#1 · 1.1%
Centered close-ups with a shallow depth of field, often showcasing hands interacting with the product against a clean, textured desk surface.
“Warm, friendly, and minimalist. Uses short, evocative sentences that focus on mindfulness, calm productivity, and design details. Often speaks in the first-person plural ('our focus companion', 'we're in the holiday zone') to build a community around mindful work.”