Seven posts, scored on five things.
Read from their seven most recent posts. Each one is scored out of 100 below, with what we saw behind the number.
- 01Visual identity
- 02Hook strength
- 03Format range
- 04Captions & CTAs
- 05Cadence
Where the feed is strong, and where it leaks.
Scores are relative to the posts analysed, not to competitors. That comparison is in the full report.
A 6-colour palette held across 7 posts (consistency 0.33). Recurring marks: bold on-image headlines, text overlays in brand palette.
Your best post earns 0.6% engagement; the median post 0.1%. The one that landed opened with “headline question”.
3 reels, 2 images across 5 posts. carousels untested.
5 of 5 captions ask the reader to do anything. 0–2 hashtags per post. 108 words on average.
31.1 posts a week between 29 Oct and 30 Oct. A daily rhythm, sustained. Reach is the constraint, not output.
Your best post earned 11× the engagement of your weakest.
Ranked by engagement rate. What each one did differently is read from the frame and the caption.
All 5 posts, by engagement rate.
One bar per post, in the order they went out. Hover a bar to see its date and rate.
“headline question”, 0.6% ER.
“question”, 0.1% ER.
What makes a post recognisably yours.
Extracted from the frames and captions, not from a brief.
Look
editorial portraits with chalkboards or data visualizations; clear subject focus with overlayed captions
Voice
“expert, authoritative”
Recurring marks
- 01bold on-image headlines
- 02text overlays in brand palette
- 03link-in-bio CTAs
- 04expert interview visuals
- 05two-panel editorial layouts
- 06brand logo integration
What the accounts competing for your audience are doing that you are not.
The scorecard tells you where you stand. The full report tells you against whom, and what to post next week.
See everything else Nayavo doesSeven posts, scored on five things.
Visual identityPalette, layout, marks 33
A 6-colour palette held across 7 posts (consistency 0.33). Recurring marks: bold on-image headlines, text overlays in brand palette.
Fix in full reportHook strengthBest post vs. median 23
Your best post earns 0.6% engagement; the median post 0.1%. The one that landed opened with “headline question”.
Hook formulasFormat rangeReel · Carousel · Image 69
3 reels, 2 images across 5 posts. carousels untested.
Formats to testCaptions & CTAsAsks, hashtags, length 72
5 of 5 captions ask the reader to do anything. 0–2 hashtags per post. 108 words on average.
CTA templatesCadencePosts per week 95
31.1 posts a week between 29 Oct and 30 Oct. A daily rhythm, sustained. Reach is the constraint, not output.
Best posting windowsYour best post earned 11× the engagement of your weakest.
#1 · 0.6%
editorial portraits with chalkboards or data visualizations; clear subject focus with overlayed captions
“expert, authoritative”