When buyers ask AI about Athletic footwear and apparel, New Balance is named in 5 of 6 answers.
We put 6 real buyer questions to ChatGPT and Gemini and read every answer. No brand is named more often.
The one idea AI attaches to New Balance.
Read from the 5 answers that named New Balance.
AI links New Balance with this more than any other theme. The full report shows the exact wording from each answer.
New Balance leads. Nike is next.
Top brands named across the same 6 answers, ranked by share of answers. Average position is where each brand lands in the answer.
- 01 New BalanceYou 83% #3.2
- 02 Nike 67% #1.8
- 03 Asics 67% #4.0
- 04 Adidas 50% #2.0
- 05 Brooks 50% #2.7
- 06 Puma 33% #5.5
Buyers asked. AI answered. New Balance was not in it.
One of the 1 questions where AI recommended other brands. The full report lists every one, with the answer AI gave.
New Balance loses most when buyers are asking which brand to buy.
All 6 answers, grouped by what the buyer was trying to do. The full report shows which gaps to close first, and how.
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Asking which brand to buy1 of 2
-
Shopping for a specific need1 of 1
-
Deciding what to look for1 of 1
-
Comparing brands1 of 1
-
Asking for someone like them1 of 1
recommending others
- Which of the 7 websites to get New Balance onto first
- The questions to win, in the order to win them
- What to publish on New Balance's own site and Instagram
We read 6 answers. You have seen one of them.
The rest stays sealed until you open the full report: every brand AI named, every answer word for word, and what to change.
Seven posts, scored on four things.
Read from their seven most recent posts. Each one is scored out of 100 below, with what we saw behind the number.
- 01Hook strength
- 02Format range
- 03Captions & CTAs
- 04Cadence
Where the feed is strong, and where it leaks.
Scores are relative to the posts analysed, not to competitors. That comparison is in the full report.
Your best post earns 0.5% engagement; the median post 0.0%.
3 images, 2 reels across 5 posts. carousels untested.
0 of 5 captions ask the reader to do anything. 0 hashtags per post. 5 words on average.
3.9 posts a week between 4 Sept and 13 Sept.
Your best post earned 27× the engagement of your weakest.
Ranked by engagement rate. What each one did differently is read from the frame and the caption.
All 5 posts, by engagement rate.
One bar per post, in the order they went out. Hover a bar to see its date and rate.
“Part art. Part science. All craft.”, 0.0% ER.
What makes a post recognisably yours.
Extracted from the frames and captions, not from a brief.
Voice
“New Balance speaks with a confident, concise tone that emphasizes craftsmanship, personal growth, and community values.”
What the accounts competing for your audience are doing that you are not.
The scorecard tells you where you stand. The full report tells you against whom, and what to post next week.
See everything else Nayavo doesWhen buyers ask AI about Athletic footwear and apparel, New Balance is named in 5 of 6 answers.
New Balance leads. Nike is next.
- 01 New Balance YOU 83% #3.2
- 02 Nike 67% #1.8
- 03 Asics 67% #4.0
- 04 Adidas 50% #2.0
- 05 Brooks 50% #2.7
- 06 Puma 33% #5.5
Buyers asked. AI answered. New Balance was not in it.
Every kind of question, and how often AI named you.
- Asking which brand to buy1 of 2
- Shopping for a specific need1 of 1
- Deciding what to look for1 of 1
- Comparing brands1 of 1
- Asking for someone like them1 of 1
We read 6 answers. You have seen one.
Seven posts, scored on four things.
Hook strengthBest post vs. median 9
Your best post earns 0.5% engagement; the median post 0.0%.
Hook formulasFormat rangeReel · Carousel · Image 69
3 images, 2 reels across 5 posts. carousels untested.
Formats to testCaptions & CTAsAsks, hashtags, length 10
0 of 5 captions ask the reader to do anything. 0 hashtags per post. 5 words on average.
CTA templatesCadencePosts per week 81
3.9 posts a week between 4 Sept and 13 Sept.
Best posting windowsYour best post earned 27× the engagement of your weakest.
#1 · 0.5%
“New Balance speaks with a confident, concise tone that emphasizes craftsmanship, personal growth, and community values.”