Eight posts, scored on five things.
Read from their eight most recent posts. Each one is scored out of 100 below, with what we saw behind the number.
- 01Visual identity
- 02Hook strength
- 03Format range
- 04Captions & CTAs
- 05Cadence
Where the feed is strong, and where it leaks.
Scores are relative to the posts analysed, not to competitors. That comparison is in the full report.
A 6-colour palette held across 8 posts (consistency 0.53). Recurring marks: visible branding on packaging, clear product labeling.
Your best post earns 0.1% engagement; the median post 0.0%. The one that landed opened with “Free makeup remover wipes”.
4 carousels, 1 reel across 5 posts. images untested.
1 of 5 captions asks the reader to do anything. 0–4 hashtags per post. 18 words on average.
4.8 posts a week between 27 Oct and 4 Nov.
Your best post earned 10× the engagement of your weakest.
Ranked by engagement rate. What each one did differently is read from the frame and the caption.
All 5 posts, by engagement rate.
One bar per post, in the order they went out. Hover a bar to see its date and rate.
“Free makeup remover wipes”, 0.1% ER.
What makes a post recognisably yours.
Extracted from the frames and captions, not from a brief.
Look
product-centered compositions with clean backgrounds and clear packaging
Voice
“consistent brand voice with approachable, product-focused language”
Recurring marks
- 01visible branding on packaging
- 02clear product labeling
- 03free samples and freebies in campaigns
What the accounts competing for your audience are doing that you are not.
The scorecard tells you where you stand. The full report tells you against whom, and what to post next week.
See everything else Nayavo doesEight posts, scored on five things.
Visual identityPalette, layout, marks 53
A 6-colour palette held across 8 posts (consistency 0.53). Recurring marks: visible branding on packaging, clear product labeling.
Fix in full reportHook strengthBest post vs. median 16
Your best post earns 0.1% engagement; the median post 0.0%. The one that landed opened with “Free makeup remover wipes”.
Hook formulasFormat rangeReel · Carousel · Image 56
4 carousels, 1 reel across 5 posts. images untested.
Formats to testCaptions & CTAsAsks, hashtags, length 31
1 of 5 captions asks the reader to do anything. 0–4 hashtags per post. 18 words on average.
CTA templatesCadencePosts per week 95
4.8 posts a week between 27 Oct and 4 Nov.
Best posting windowsYour best post earned 10× the engagement of your weakest.
#1 · 0.1%
product-centered compositions with clean backgrounds and clear packaging
“consistent brand voice with approachable, product-focused language”