When buyers ask AI about Home networking equipment, NETGEAR is named in 2 of 6 answers.
We put 6 real buyer questions to ChatGPT and Gemini and read every answer. TP‐Link and ASUS are named more often.
AI names NETGEAR in 2 answers, but ties it to no single idea yet.
Read from the 2 answers that named NETGEAR.
Once AI starts naming you, this is where you see what it says. The full report shows what competitors are praised for.
NETGEAR is third. TP‐Link is named almost twice as often.
Top brands named across the same 6 answers, ranked by share of answers. Average position is where each brand lands in the answer.
- 01 TP‐Link 83% #1.0
- 02 ASUS 67% #3.5
- 03 NETGEARYou 33% #4.0
- 04 D‐Link 33% #2.5
- 05 Eero 33% #3.0
- 06 Google 33% #3.0
Buyers asked. AI answered. NETGEAR was not in it.
Two of the 4 questions where AI recommended other brands. The full report lists every one, with the answer AI gave.
NETGEAR loses most when buyers are shopping for a specific need.
All 6 answers, grouped by what the buyer was trying to do. The full report shows which gaps to close first, and how.
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Shopping for a specific need0 of 1
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Comparing brands0 of 1
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Asking for someone like them0 of 1
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Asking which brand to buy1 of 2
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Deciding what to look for1 of 1
recommending others
- Which of the 24 websites to get NETGEAR onto first
- The questions to win, in the order to win them
- What to publish on NETGEAR's own site and Instagram
We read 6 answers. You have seen two of them.
The rest stays sealed until you open the full report: every brand AI named, every answer word for word, and what to change.
Seven posts, scored on four things.
Read from their seven most recent posts. Each one is scored out of 100 below, with what we saw behind the number.
- 01Hook strength
- 02Format range
- 03Captions & CTAs
- 04Cadence
Where the feed is strong, and where it leaks.
Scores are relative to the posts analysed, not to competitors. That comparison is in the full report.
Your best post earns 0.1% engagement; the median post 0.0%. The one that landed opened with “Checkmate, WiFi dead zones.”.
3 carousels, 2 reels across 5 posts. images untested.
5 of 5 captions ask the reader to do anything. 0–1 hashtags per post. 138 words on average.
1.3 posts a week between 1 Oct and 28 Oct.
Your best post earned 4.8× the engagement of your weakest.
Ranked by engagement rate. What each one did differently is read from the frame and the caption.
- 01Use of a trusted third-party review to build credibility
- 02Engaging hook with a bold claim addressing a common problem
All 5 posts, by engagement rate.
One bar per post, in the order they went out. Hover a bar to see its date and rate.
“Checkmate, WiFi dead zones.”, 0.1% ER.
“Ever wonder what your smart TV or smart plug is doing when …”, 0.0% ER.
Product showcase posts average 0.0%, educational posts 0.0%: 2.1× apart.
What makes a post recognisably yours.
Extracted from the frames and captions, not from a brief.
Look
Clean and structured layouts with emphasis on product features
Voice
“We speak directly to our audience, addressing their concerns with clear, actionable advice and highlighting the benefits of our products in a professional tone.”
Recurring marks
- 01Use of emojis to highlight key points
- 02Clear and structured bullet points
- 03Bold claims in captions
What the accounts competing for your audience are doing that you are not.
The scorecard tells you where you stand. The full report tells you against whom, and what to post next week.
See everything else Nayavo doesWhen buyers ask AI about Home networking equipment, NETGEAR is named in 2 of 6 answers.
NETGEAR is third. TP‐Link is named almost twice as often.
- 01 TP‐Link 83% #1.0
- 02 ASUS 67% #3.5
- 03 NETGEAR YOU 33% #4.0
- 04 D‐Link 33% #2.5
- 05 Eero 33% #3.0
- 06 Google 33% #3.0
Buyers asked. AI answered. NETGEAR was not in it.
Every kind of question, and how often AI named you.
- Shopping for a specific need0 of 1
- Comparing brands0 of 1
- Asking for someone like them0 of 1
- Asking which brand to buy1 of 2
- Deciding what to look for1 of 1
We read 6 answers. You have seen two.
Seven posts, scored on four things.
Hook strengthBest post vs. median 44
Your best post earns 0.1% engagement; the median post 0.0%. The one that landed opened with “Checkmate, WiFi dead zones.”.
Hook formulasFormat rangeReel · Carousel · Image 69
3 carousels, 2 reels across 5 posts. images untested.
Formats to testCaptions & CTAsAsks, hashtags, length 71
5 of 5 captions ask the reader to do anything. 0–1 hashtags per post. 138 words on average.
CTA templatesCadencePosts per week 35
1.3 posts a week between 1 Oct and 28 Oct.
Best posting windowsYour best post earned 4.8× the engagement of your weakest.
#1 · 0.1%Clean and structured layouts with emphasis on product features
“We speak directly to our audience, addressing their concerns with clear, actionable advice and highlighting the benefits of our products in a professional tone.”