Ten posts, scored on five things.
Read from their ten most recent posts. Each one is scored out of 100 below, with what we saw behind the number.
- 01Visual identity
- 02Hook strength
- 03Format range
- 04Captions & CTAs
- 05Cadence
Where the feed is strong, and where it leaks.
Scores are relative to the posts analysed, not to competitors. That comparison is in the full report.
A 4-colour palette held across 10 posts (consistency 0.80). Recurring marks: minimalist cream flat-lay backgrounds, bold, thought-provoking text overlays.
Your best post earns 3.3% engagement; the median post 0.1%. The one that landed opened with “RAKHI GIVEAWAY ALERT!”.
9 carousels, 1 image across 10 posts. reels untested.
4 of 10 captions ask the reader to do anything. 3–15 hashtags per post. 110 words on average.
0.8 posts a week between 3 Jun and 1 Sept. Less than one post a week.
Your best post earned 127× the engagement of your weakest.
Ranked by engagement rate. What each one did differently is read from the frame and the caption.
All 10 posts, by engagement rate.
One bar per post, in the order they went out. Hover a bar to see its date and rate.
“RAKHI GIVEAWAY ALERT!”, 3.3% ER.
“Are We Destroying Our Kids' Attention Span?”, 0.0% ER.
Product showcase posts average 0.1%, educational posts 0.0%: 3.7× apart.
What makes a post recognisably yours.
Extracted from the frames and captions, not from a brief.
Look
Centered bold text overlays framed symmetrically or along the borders by beautifully arranged wooden toys and natural elements on a textured flat-lay surface.
Voice
“Warm, empathetic, and educational. Speaks directly to parents with a supportive, non-prescriptive tone, often starting with a reflective question about child development or parenting struggles, and emphasizing mindful, screen-free play.”
Recurring marks
- 01minimalist cream flat-lay backgrounds
- 02bold, thought-provoking text overlays
- 03wooden toy borders framing educational content
- 04Nesta Toys logo placement
What the accounts competing for your audience are doing that you are not.
The scorecard tells you where you stand. The full report tells you against whom, and what to post next week.
See everything else Nayavo doesTen posts, scored on five things.
Visual identityPalette, layout, marks 80
A 4-colour palette held across 10 posts (consistency 0.80). Recurring marks: minimalist cream flat-lay backgrounds, bold, thought-provoking text overlays.
Fix in full reportHook strengthBest post vs. median 2
Your best post earns 3.3% engagement; the median post 0.1%. The one that landed opened with “RAKHI GIVEAWAY ALERT!”.
Hook formulasFormat rangeReel · Carousel · Image 44
9 carousels, 1 image across 10 posts. reels untested.
Formats to testCaptions & CTAsAsks, hashtags, length 64
4 of 10 captions ask the reader to do anything. 3–15 hashtags per post. 110 words on average.
CTA templatesCadencePosts per week 26
0.8 posts a week between 3 Jun and 1 Sept. Less than one post a week.
Best posting windowsYour best post earned 127× the engagement of your weakest.
#1 · 3.3%
Centered bold text overlays framed symmetrically or along the borders by beautifully arranged wooden toys and natural elements on a textured flat-lay surface.
“Warm, empathetic, and educational. Speaks directly to parents with a supportive, non-prescriptive tone, often starting with a reflective question about child development or parenting struggles, and emphasizing mindful, screen-free play.”