Ten posts, scored on five things.
Read from their ten most recent posts. Each one is scored out of 100 below, with what we saw behind the number.
- 01Visual identity
- 02Hook strength
- 03Format range
- 04Captions & CTAs
- 05Cadence
Where the feed is strong, and where it leaks.
Scores are relative to the posts analysed, not to competitors. That comparison is in the full report.
A 5-colour palette held across 10 posts (consistency 0.85). Recurring marks: Intricate white-on-white embroidery close-ups, Tactile hand-behind-sheer-fabric demonstration.
Your best post earns 0.1% engagement; the median post 0.0%. The one that landed opened with “A celebration of timeless Chikankari craftsmanship.”.
9 reels, 1 carousel across 10 posts. images untested.
2 of 10 captions ask the reader to do anything. 0–3 hashtags per post. 65 words on average.
7.7 posts a week between 23 Aug and 1 Sept. A daily rhythm, sustained. Reach is the constraint, not output.
Your best post earned 9.6× the engagement of your weakest.
Ranked by engagement rate. What each one did differently is read from the frame and the caption.
- 01Excellent demonstration of fabric sheerness and embroidery detail using the hand-behind-fabric technique
- 02Evocative, high-quality copywriting that elevates the product to 'art'
All 10 posts, by engagement rate.
One bar per post, in the order they went out. Hover a bar to see its date and rate.
“A celebration of timeless Chikankari craftsmanship.”, 0.1% ER.
What makes a post recognisably yours.
Extracted from the frames and captions, not from a brief.
Look
Extreme close-up and diagonal macro shots focusing on intricate embroidery, neckline details, and fabric texture, often featuring hands gently displaying or holding the sheer textiles.
Voice
“Poetic, sensory-rich, and elegant brand voice. Uses evocative descriptions of colors and textures ('golden sunshine', 'soft blush canvas', 'dreamy symphony of soft grey') combined with a deep appreciation for artisanal heritage and craftsmanship.”
Recurring marks
- 01Intricate white-on-white embroidery close-ups
- 02Tactile hand-behind-sheer-fabric demonstration
- 03Soft pastel and ivory color palettes
What the accounts competing for your audience are doing that you are not.
The scorecard tells you where you stand. The full report tells you against whom, and what to post next week.
See everything else Nayavo doesTen posts, scored on five things.
Visual identityPalette, layout, marks 85
A 5-colour palette held across 10 posts (consistency 0.85). Recurring marks: Intricate white-on-white embroidery close-ups, Tactile hand-behind-sheer-fabric demonstration.
Fix in full reportHook strengthBest post vs. median 32
Your best post earns 0.1% engagement; the median post 0.0%. The one that landed opened with “A celebration of timeless Chikankari craftsmanship.”.
Hook formulasFormat rangeReel · Carousel · Image 44
9 reels, 1 carousel across 10 posts. images untested.
Formats to testCaptions & CTAsAsks, hashtags, length 35
2 of 10 captions ask the reader to do anything. 0–3 hashtags per post. 65 words on average.
CTA templatesCadencePosts per week 95
7.7 posts a week between 23 Aug and 1 Sept. A daily rhythm, sustained. Reach is the constraint, not output.
Best posting windowsYour best post earned 9.6× the engagement of your weakest.
#1 · 0.1%Extreme close-up and diagonal macro shots focusing on intricate embroidery, neckline details, and fabric texture, often featuring hands gently displaying or holding the sheer textiles.
“Poetic, sensory-rich, and elegant brand voice. Uses evocative descriptions of colors and textures ('golden sunshine', 'soft blush canvas', 'dreamy symphony of soft grey') combined with a deep appreciation for artisanal heritage and craftsmanship.”