When buyers ask AI about insurance and financial services, Nationwide is named in 1 of 6 answers.
We put 6 real buyer questions to ChatGPT and Gemini and read every answer. MassMutual and New York Life are named more often.
AI names Nationwide in 1 answer, but ties it to no single idea yet.
Read from the 1 answers that named Nationwide.
Once AI starts naming you, this is where you see what it says. The full report shows what competitors are praised for.
Nationwide is fifth. MassMutual is named almost twice as often.
Top brands named across the same 6 answers, ranked by share of answers. Average position is where each brand lands in the answer.
- 01 MassMutual 33% #1.5
- 02 New York Life 33% #1.5
- 03 Allianz 33% #4.0
- 04 Athene 33% #4.0
- 05 NationwideYou 17% #5.0
- 06 Fidelity 17% #1.0
Buyers asked. AI answered. Nationwide was not in it.
Two of the 5 questions where AI recommended other brands. The full report lists every one, with the answer AI gave.
Nationwide loses most when buyers are shopping for a specific need.
All 6 answers, grouped by what the buyer was trying to do. The full report shows which gaps to close first, and how.
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Shopping for a specific need0 of 1
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Deciding what to look for0 of 1
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Comparing brands0 of 1
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Asking for someone like them0 of 1
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Asking which brand to buy1 of 2
recommending others
- Which of the 35 websites to get Nationwide onto first
- The questions to win, in the order to win them
- What to publish on Nationwide's own site and Instagram
We read 6 answers. You have seen two of them.
The rest stays sealed until you open the full report: every brand AI named, every answer word for word, and what to change.
Seven posts, scored on five things.
Read from their seven most recent posts. Each one is scored out of 100 below, with what we saw behind the number.
- 01Visual identity
- 02Hook strength
- 03Format range
- 04Captions & CTAs
- 05Cadence
Where the feed is strong, and where it leaks.
Scores are relative to the posts analysed, not to competitors. That comparison is in the full report.
A 6-colour palette held across 7 posts (consistency 0.57). Recurring marks: relatable sports themes, playful captions.
Your best post earns 0.8% engagement; the median post 0.0%. The one that landed opened with “Playful caption”.
4 reels, 1 carousel across 5 posts. images untested.
3 of 5 captions ask the reader to do anything. 0 hashtags per post. 11 words on average.
1.7 posts a week between 15 Oct and 5 Nov.
Your best post earned 95× the engagement of your weakest.
Ranked by engagement rate. What each one did differently is read from the frame and the caption.
All 5 posts, by engagement rate.
One bar per post, in the order they went out. Hover a bar to see its date and rate.
“Playful caption”, 0.8% ER.
“What could healthcare cost in retirement?”, 0.0% ER.
Lifestyle posts average 0.4%, educational posts 0.0%: 38× apart.
What makes a post recognisably yours.
Extracted from the frames and captions, not from a brief.
Look
Natural and professional compositions with a focus on relatable settings and subjects.
Voice
“Nationwide speaks with a confident and approachable tone, blending professionalism with a touch of humor to engage its audience.”
Recurring marks
- 01relatable sports themes
- 02playful captions
- 03natural lighting
What the accounts competing for your audience are doing that you are not.
The scorecard tells you where you stand. The full report tells you against whom, and what to post next week.
See everything else Nayavo doesWhen buyers ask AI about insurance and financial services, Nationwide is named in 1 of 6 answers.
Nationwide is fifth. MassMutual is named almost twice as often.
- 01 MassMutual 33% #1.5
- 02 New York Life 33% #1.5
- 03 Allianz 33% #4.0
- 04 Athene 33% #4.0
- 05 Nationwide YOU 17% #5.0
- 06 Fidelity 17% #1.0
Buyers asked. AI answered. Nationwide was not in it.
Every kind of question, and how often AI named you.
- Shopping for a specific need0 of 1
- Deciding what to look for0 of 1
- Comparing brands0 of 1
- Asking for someone like them0 of 1
- Asking which brand to buy1 of 2
We read 6 answers. You have seen two.
Seven posts, scored on five things.
Visual identityPalette, layout, marks 57
A 6-colour palette held across 7 posts (consistency 0.57). Recurring marks: relatable sports themes, playful captions.
Fix in full reportHook strengthBest post vs. median 2
Your best post earns 0.8% engagement; the median post 0.0%. The one that landed opened with “Playful caption”.
Hook formulasFormat rangeReel · Carousel · Image 56
4 reels, 1 carousel across 5 posts. images untested.
Formats to testCaptions & CTAsAsks, hashtags, length 46
3 of 5 captions ask the reader to do anything. 0 hashtags per post. 11 words on average.
CTA templatesCadencePosts per week 42
1.7 posts a week between 15 Oct and 5 Nov.
Best posting windowsYour best post earned 95× the engagement of your weakest.
#1 · 0.8%
Natural and professional compositions with a focus on relatable settings and subjects.
“Nationwide speaks with a confident and approachable tone, blending professionalism with a touch of humor to engage its audience.”