When buyers ask AI about Nature and wildlife media, National Geographic is named in 2 of 6 answers.
We put 6 real buyer questions to ChatGPT and Gemini and read every answer. No brand is named more often.
AI names National Geographic in 2 answers, but ties it to no single idea yet.
Read from the 2 answers that named National Geographic.
Once AI starts naming you, this is where you see what it says. The full report shows what competitors are praised for.
National Geographic leads. Canon is next.
Top brands named across the same 6 answers, ranked by share of answers. Average position is where each brand lands in the answer.
- 01 National GeographicYou 33% #2.0
- 02 Canon 33% #2.0
- 03 Netflix 33% #2.0
- 04 Sony 33% #2.5
- 05 OM SYSTEM 17% #1.0
- 06 REI 17% #1.0
Buyers asked. AI answered. National Geographic was not in it.
Two of the 4 questions where AI recommended other brands. The full report lists every one, with the answer AI gave.
National Geographic loses most when buyers are asking which brand to buy.
All 6 answers, grouped by what the buyer was trying to do. The full report shows which gaps to close first, and how.
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Asking which brand to buy0 of 2
-
Deciding what to look for0 of 1
-
Asking for someone like them0 of 1
-
Shopping for a specific need1 of 1
-
Comparing brands1 of 1
recommending others
- Which of the 31 websites to get National Geographic onto first
- The questions to win, in the order to win them
- What to publish on National Geographic's own site and Instagram
We read 6 answers. You have seen two of them.
The rest stays sealed until you open the full report: every brand AI named, every answer word for word, and what to change.
Seven posts, scored on four things.
Read from their seven most recent posts. Each one is scored out of 100 below, with what we saw behind the number.
- 01Hook strength
- 02Format range
- 03Captions & CTAs
- 04Cadence
Where the feed is strong, and where it leaks.
Scores are relative to the posts analysed, not to competitors. That comparison is in the full report.
Your best post earns 0.1% engagement; the median post 0.0%. The one that landed opened with “Photographer sjogrenstudio captured this photo of a short-eared owl over the salt marshes of British Columbia’s Fraser River Delta.”.
2 reels, 2 carousels, 1 image across 5 posts.
4 of 5 captions ask the reader to do anything. 0–3 hashtags per post. 79 words on average.
25.6 posts a week between 31 Oct and 1 Nov. A daily rhythm, sustained. Reach is the constraint, not output.
Your best post earned 9.6× the engagement of your weakest.
Ranked by engagement rate. What each one did differently is read from the frame and the caption.
- 01Engaging storytelling in the caption.
- 02Highlighting an award-winning achievement to build credibility.
All 5 posts, by engagement rate.
One bar per post, in the order they went out. Hover a bar to see its date and rate.
“Photographer sjogrenstudio captured this photo of a short-e…”, 0.1% ER.
“Using ancient dinosaur bones and skin, experts were able to…”, 0.0% ER.
What makes a post recognisably yours.
Extracted from the frames and captions, not from a brief.
Look
Balanced framing with emphasis on the subject, often using leading lines or natural elements to guide the viewer's eye.
Voice
“A voice that inspires wonder and curiosity, blending educational insights with emotive storytelling.”
Recurring marks
- 01Focus on exploration and wonder
- 02Highlighting environmental and scientific themes
- 03Showcasing human achievements in extreme conditions
What the accounts competing for your audience are doing that you are not.
The scorecard tells you where you stand. The full report tells you against whom, and what to post next week.
See everything else Nayavo doesWhen buyers ask AI about Nature and wildlife media, National Geographic is named in 2 of 6 answers.
National Geographic leads. Canon is next.
- 01 National Geographic YOU 33% #2.0
- 02 Canon 33% #2.0
- 03 Netflix 33% #2.0
- 04 Sony 33% #2.5
- 05 OM SYSTEM 17% #1.0
- 06 REI 17% #1.0
Buyers asked. AI answered. National Geographic was not in it.
Every kind of question, and how often AI named you.
- Asking which brand to buy0 of 2
- Deciding what to look for0 of 1
- Asking for someone like them0 of 1
- Shopping for a specific need1 of 1
- Comparing brands1 of 1
We read 6 answers. You have seen two.
Seven posts, scored on four things.
Hook strengthBest post vs. median 25
Your best post earns 0.1% engagement; the median post 0.0%. The one that landed opened with “Photographer sjogrenstudio captured this photo of a short-eared owl over the salt marshes of British Columbia’s Fraser River Delta.”.
Hook formulasFormat rangeReel · Carousel · Image 97
2 reels, 2 carousels, 1 image across 5 posts.
Formats to testCaptions & CTAsAsks, hashtags, length 63
4 of 5 captions ask the reader to do anything. 0–3 hashtags per post. 79 words on average.
CTA templatesCadencePosts per week 95
25.6 posts a week between 31 Oct and 1 Nov. A daily rhythm, sustained. Reach is the constraint, not output.
Best posting windowsYour best post earned 9.6× the engagement of your weakest.
#1 · 0.1%Balanced framing with emphasis on the subject, often using leading lines or natural elements to guide the viewer's eye.
“A voice that inspires wonder and curiosity, blending educational insights with emotive storytelling.”