Seven posts, scored on five things.
Read from their seven most recent posts. Each one is scored out of 100 below, with what we saw behind the number.
- 01Visual identity
- 02Hook strength
- 03Format range
- 04Captions & CTAs
- 05Cadence
Where the feed is strong, and where it leaks.
Scores are relative to the posts analysed, not to competitors. That comparison is in the full report.
A 6-colour palette held across 7 posts (consistency 0.20). Recurring marks: face-forward leadership imagery, overlayed contextual text.
Your best post earns 1.7% engagement; the median post 0.8%. The one that landed opened with “behind-the-scenes look”.
5 of 5 posts are carousels. reels and images untested.
0 of 5 captions ask the reader to do anything. 0–1 hashtags per post. 6 words on average.
29.2 posts a week between 29 Oct and 30 Oct. A daily rhythm, sustained. Reach is the constraint, not output.
Your best post earned 12× the engagement of your weakest.
Ranked by engagement rate. What each one did differently is read from the frame and the caption.
All 5 posts, by engagement rate.
One bar per post, in the order they went out. Hover a bar to see its date and rate.
“behind-the-scenes look”, 1.7% ER.
“What if you don’t have to be an athlete to build a career i…”, 0.1% ER.
What makes a post recognisably yours.
Extracted from the frames and captions, not from a brief.
Look
varied (wide-shot, close-up portrait with overlay, group lineup, typographic poster)
Voice
“authoritative and uplifting”
Recurring marks
- 01face-forward leadership imagery
- 02overlayed contextual text
- 03Made in India thematic framing
- 04bold typography on bright color blocks
- 05colorful cultural celebrations
- 06social/electoral context visuals
What the accounts competing for your audience are doing that you are not.
The scorecard tells you where you stand. The full report tells you against whom, and what to post next week.
See everything else Nayavo doesSeven posts, scored on five things.
Visual identityPalette, layout, marks 20
A 6-colour palette held across 7 posts (consistency 0.20). Recurring marks: face-forward leadership imagery, overlayed contextual text.
Fix in full reportHook strengthBest post vs. median 48
Your best post earns 1.7% engagement; the median post 0.8%. The one that landed opened with “behind-the-scenes look”.
Hook formulasFormat rangeReel · Carousel · Image 20
5 of 5 posts are carousels. reels and images untested.
Formats to testCaptions & CTAsAsks, hashtags, length 11
0 of 5 captions ask the reader to do anything. 0–1 hashtags per post. 6 words on average.
CTA templatesCadencePosts per week 95
29.2 posts a week between 29 Oct and 30 Oct. A daily rhythm, sustained. Reach is the constraint, not output.
Best posting windowsYour best post earned 12× the engagement of your weakest.
#1 · 1.7%
varied (wide-shot, close-up portrait with overlay, group lineup, typographic poster)
“authoritative and uplifting”