Seven posts, scored on five things.
Read from their seven most recent posts. Each one is scored out of 100 below, with what we saw behind the number.
- 01Visual identity
- 02Hook strength
- 03Format range
- 04Captions & CTAs
- 05Cadence
Where the feed is strong, and where it leaks.
Scores are relative to the posts analysed, not to competitors. That comparison is in the full report.
A 6-colour palette held across 7 posts (consistency 0.18). Recurring marks: bold typography on product shots, mascot pair / cartoon mascots across posts.
Your best post earns 0.3% engagement; the median post 0.1%. The one that landed opened with “text_overlay”.
3 reels, 1 image, 1 carousel across 5 posts.
1 of 5 captions asks the reader to do anything. 0–2 hashtags per post. 25 words on average.
3.2 posts a week between 20 Oct and 31 Oct.
Your best post earned 4.6× the engagement of your weakest.
Ranked by engagement rate. What each one did differently is read from the frame and the caption.
All 5 posts, by engagement rate.
One bar per post, in the order they went out. Hover a bar to see its date and rate.
“text_overlay”, 0.3% ER.
“question”, 0.1% ER.
What makes a post recognisably yours.
Extracted from the frames and captions, not from a brief.
Look
text overlays on video / bold typography on packaging
Voice
“brand”
Recurring marks
- 01bold typography on product shots
- 02mascot pair / cartoon mascots across posts
- 03text overlays reinforcing protein messaging
- 04seasonal thematic content (e.g., Halloween)
What the accounts competing for your audience are doing that you are not.
The scorecard tells you where you stand. The full report tells you against whom, and what to post next week.
See everything else Nayavo doesSeven posts, scored on five things.
Visual identityPalette, layout, marks 18
A 6-colour palette held across 7 posts (consistency 0.18). Recurring marks: bold typography on product shots, mascot pair / cartoon mascots across posts.
Fix in full reportHook strengthBest post vs. median 36
Your best post earns 0.3% engagement; the median post 0.1%. The one that landed opened with “text_overlay”.
Hook formulasFormat rangeReel · Carousel · Image 89
3 reels, 1 image, 1 carousel across 5 posts.
Formats to testCaptions & CTAsAsks, hashtags, length 28
1 of 5 captions asks the reader to do anything. 0–2 hashtags per post. 25 words on average.
CTA templatesCadencePosts per week 70
3.2 posts a week between 20 Oct and 31 Oct.
Best posting windowsYour best post earned 4.6× the engagement of your weakest.
#1 · 0.3%
text overlays on video / bold typography on packaging
“brand”