When buyers ask AI about credit monitoring services, myFICO is named in 3 of 6 answers.
We put 6 real buyer questions to ChatGPT and Gemini and read every answer. Aura and LifeLock are named more often.
The one idea AI attaches to myFICO.
Read from the 3 answers that named myFICO.
AI links myFICO with this more than any other theme. The full report shows the exact wording from each answer.
myFICO is fifth. Aura is named more often.
Top brands named across the same 6 answers, ranked by share of answers. Average position is where each brand lands in the answer.
- 01 Aura 83% #2.4
- 02 LifeLock 83% #5.2
- 03 Experian 67% #3.2
- 04 IdentityForce 67% #4.5
- 05 myFICOYou 50% #6.3
- 06 Credit Karma 50% #3.0
Buyers asked. AI answered. myFICO was not in it.
Two of the 3 questions where AI recommended other brands. The full report lists every one, with the answer AI gave.
myFICO loses most when buyers are shopping for a specific need.
All 6 answers, grouped by what the buyer was trying to do. The full report shows which gaps to close first, and how.
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Shopping for a specific need0 of 1
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Comparing brands0 of 1
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Asking for someone like them0 of 1
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Asking which brand to buy2 of 2
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Deciding what to look for1 of 1
recommending others
- Which of the 17 websites to get myFICO onto first
- The questions to win, in the order to win them
- What to publish on myFICO's own site and Instagram
We read 6 answers. You have seen two of them.
The rest stays sealed until you open the full report: every brand AI named, every answer word for word, and what to change.
Seven posts, scored on five things.
Read from their seven most recent posts. Each one is scored out of 100 below, with what we saw behind the number.
- 01Visual identity
- 02Hook strength
- 03Format range
- 04Captions & CTAs
- 05Cadence
Where the feed is strong, and where it leaks.
Scores are relative to the posts analysed, not to competitors. That comparison is in the full report.
A 6-colour palette held across 7 posts (consistency 0.63). Recurring marks: consistent use of text overlays, professional and clean design.
Your best post earns 0.1% engagement; the median post 0.1%. The one that landed opened with “One number can make a bigger difference than you think 📊”.
4 images, 1 carousel across 5 posts. reels untested.
1 of 5 captions asks the reader to do anything. 5–6 hashtags per post. 41 words on average.
0.6 posts a week between 1 Sept and 29 Oct. Less than one post a week.
Your best posts, ranked by engagement rate.
Ranked by engagement rate. What each one did differently is read from the frame and the caption.
All 5 posts, by engagement rate.
One bar per post, in the order they went out. Hover a bar to see its date and rate.
“One number can make a bigger difference than you think 📊”, 0.1% ER.
“What is installment debt?”, 0.0% ER.
What makes a post recognisably yours.
Extracted from the frames and captions, not from a brief.
Look
Centered compositions with a focus on text overlays and clean, professional design.
Voice
“Empowering and informative, the captions speak directly to the audience, offering clear and actionable advice on financial literacy and credit management.”
Recurring marks
- 01consistent use of text overlays
- 02professional and clean design
- 03educational tone
What the accounts competing for your audience are doing that you are not.
The scorecard tells you where you stand. The full report tells you against whom, and what to post next week.
See everything else Nayavo doesWhen buyers ask AI about credit monitoring services, myFICO is named in 3 of 6 answers.
myFICO is fifth. Aura is named more often.
- 01 Aura 83% #2.4
- 02 LifeLock 83% #5.2
- 03 Experian 67% #3.2
- 04 IdentityForce 67% #4.5
- 05 myFICO YOU 50% #6.3
- 06 Credit Karma 50% #3.0
Buyers asked. AI answered. myFICO was not in it.
Every kind of question, and how often AI named you.
- Shopping for a specific need0 of 1
- Comparing brands0 of 1
- Asking for someone like them0 of 1
- Asking which brand to buy2 of 2
- Deciding what to look for1 of 1
We read 6 answers. You have seen two.
Seven posts, scored on five things.
Visual identityPalette, layout, marks 63
A 6-colour palette held across 7 posts (consistency 0.63). Recurring marks: consistent use of text overlays, professional and clean design.
Fix in full reportHook strengthBest post vs. median 100
Your best post earns 0.1% engagement; the median post 0.1%. The one that landed opened with “One number can make a bigger difference than you think 📊”.
Hook formulasFormat rangeReel · Carousel · Image 56
4 images, 1 carousel across 5 posts. reels untested.
Formats to testCaptions & CTAsAsks, hashtags, length 52
1 of 5 captions asks the reader to do anything. 5–6 hashtags per post. 41 words on average.
CTA templatesCadencePosts per week 23
0.6 posts a week between 1 Sept and 29 Oct. Less than one post a week.
Best posting windowsYour best posts, ranked by engagement rate.
#1 · 0.1%
Centered compositions with a focus on text overlays and clean, professional design.
“Empowering and informative, the captions speak directly to the audience, offering clear and actionable advice on financial literacy and credit management.”