When buyers ask AI about personal finance solutions, Best Egg is named in 2 of 6 answers.
We put 6 real buyer questions to ChatGPT and Gemini and read every answer. No brand is named more often.
AI names Best Egg in 2 answers, but ties it to no single idea yet.
Read from the 2 answers that named Best Egg.
Once AI starts naming you, this is where you see what it says. The full report shows what competitors are praised for.
Best Egg leads. Upgrade is next.
Top brands named across the same 6 answers, ranked by share of answers. Average position is where each brand lands in the answer.
- 01 Best EggYou 33% #1.0
- 02 Upgrade 33% #2.0
- 03 SoFi 33% #3.5
- 04 Discover 33% #5.5
- 05 Upstart 33% #6.5
- 06 Fidelity 17% #1.0
Buyers asked. AI answered. Best Egg was not in it.
Two of the 4 questions where AI recommended other brands. The full report lists every one, with the answer AI gave.
Best Egg loses most when buyers are shopping for a specific need.
All 6 answers, grouped by what the buyer was trying to do. The full report shows which gaps to close first, and how.
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Shopping for a specific need0 of 1
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Comparing brands0 of 1
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Asking for someone like them0 of 1
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Asking which brand to buy1 of 2
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Deciding what to look for1 of 1
recommending others
- Which of the 25 websites to get Best Egg onto first
- The questions to win, in the order to win them
- What to publish on Best Egg's own site and Instagram
We read 6 answers. You have seen two of them.
The rest stays sealed until you open the full report: every brand AI named, every answer word for word, and what to change.
Seven posts, scored on five things.
Read from their seven most recent posts. Each one is scored out of 100 below, with what we saw behind the number.
- 01Visual identity
- 02Hook strength
- 03Format range
- 04Captions & CTAs
- 05Cadence
Where the feed is strong, and where it leaks.
Scores are relative to the posts analysed, not to competitors. That comparison is in the full report.
A 6-colour palette held across 7 posts (consistency 0.50). Recurring marks: consistent text overlays, seasonal themes.
Your best post earns 0.2% engagement; the median post 0.1%. The one that landed opened with “Thanksgiving dinner on a budget”.
4 carousels, 1 image across 5 posts. reels untested.
4 of 5 captions ask the reader to do anything. 5–7 hashtags per post. 41 words on average.
2.2 posts a week between 19 Oct and 4 Nov.
Your best post earned 4.5× the engagement of your weakest.
Ranked by engagement rate. What each one did differently is read from the frame and the caption.
All 5 posts, by engagement rate.
One bar per post, in the order they went out. Hover a bar to see its date and rate.
“Thanksgiving dinner on a budget”, 0.2% ER.
“November has entered the chat…”, 0.0% ER.
What makes a post recognisably yours.
Extracted from the frames and captions, not from a brief.
Look
Centered compositions with a focus on text overlays and seasonal themes.
Voice
“We speak directly to our audience with a friendly, relatable tone, often using playful language and engaging questions to spark interaction.”
Recurring marks
- 01consistent text overlays
- 02seasonal themes
- 03bright and inviting visuals
- 04family-oriented imagery
What the accounts competing for your audience are doing that you are not.
The scorecard tells you where you stand. The full report tells you against whom, and what to post next week.
See everything else Nayavo doesWhen buyers ask AI about personal finance solutions, Best Egg is named in 2 of 6 answers.
Best Egg leads. Upgrade is next.
- 01 Best Egg YOU 33% #1.0
- 02 Upgrade 33% #2.0
- 03 SoFi 33% #3.5
- 04 Discover 33% #5.5
- 05 Upstart 33% #6.5
- 06 Fidelity 17% #1.0
Buyers asked. AI answered. Best Egg was not in it.
Every kind of question, and how often AI named you.
- Shopping for a specific need0 of 1
- Comparing brands0 of 1
- Asking for someone like them0 of 1
- Asking which brand to buy1 of 2
- Deciding what to look for1 of 1
We read 6 answers. You have seen two.
Seven posts, scored on five things.
Visual identityPalette, layout, marks 50
A 6-colour palette held across 7 posts (consistency 0.50). Recurring marks: consistent text overlays, seasonal themes.
Fix in full reportHook strengthBest post vs. median 67
Your best post earns 0.2% engagement; the median post 0.1%. The one that landed opened with “Thanksgiving dinner on a budget”.
Hook formulasFormat rangeReel · Carousel · Image 56
4 carousels, 1 image across 5 posts. reels untested.
Formats to testCaptions & CTAsAsks, hashtags, length 88
4 of 5 captions ask the reader to do anything. 5–7 hashtags per post. 41 words on average.
CTA templatesCadencePosts per week 51
2.2 posts a week between 19 Oct and 4 Nov.
Best posting windowsYour best post earned 4.5× the engagement of your weakest.
#1 · 0.2%
Centered compositions with a focus on text overlays and seasonal themes.
“We speak directly to our audience with a friendly, relatable tone, often using playful language and engaging questions to spark interaction.”