When buyers ask AI about furniture and home decor market, Muuto is named in 1 of 6 answers.
We put 6 real buyer questions to ChatGPT and Gemini and read every answer. IKEA and Godrej Interio are named more often.
AI names Muuto in 1 answer, but ties it to no single idea yet.
Read from the 1 answers that named Muuto.
Once AI starts naming you, this is where you see what it says. The full report shows what competitors are praised for.
Muuto is number 8. IKEA is named almost twice as often.
Top brands named across the same 6 answers, ranked by share of answers. Average position is where each brand lands in the answer.
- 01 IKEA 50% #1.0
- 02 Godrej Interio 50% #2.0
- 03 Pepperfry 50% #2.3
- 04 Urban Ladder 33% #2.0
- 05 Durian 33% #4.0
- 08 MuutoYou 17% Not named
Buyers asked. AI answered. Muuto was not in it.
Two of the 5 questions where AI recommended other brands. The full report lists every one, with the answer AI gave.
Muuto loses most when buyers are shopping for a specific need.
All 6 answers, grouped by what the buyer was trying to do. The full report shows which gaps to close first, and how.
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Shopping for a specific need0 of 1
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Deciding what to look for0 of 1
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Comparing brands0 of 1
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Asking for someone like them0 of 1
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Asking which brand to buy1 of 2
recommending others
- Which of the 29 websites to get Muuto onto first
- The questions to win, in the order to win them
- What to publish on Muuto's own site and Instagram
We read 6 answers. You have seen two of them.
The rest stays sealed until you open the full report: every brand AI named, every answer word for word, and what to change.
Six posts, scored on five things.
Read from their six most recent posts. Each one is scored out of 100 below, with what we saw behind the number.
- 01Visual identity
- 02Hook strength
- 03Format range
- 04Captions & CTAs
- 05Cadence
Where the feed is strong, and where it leaks.
Scores are relative to the posts analysed, not to competitors. That comparison is in the full report.
A 6-colour palette held across 6 posts (consistency 0.51). Recurring marks: tubular steel motif, neutral-toned palette.
Your best post earns 0.1% engagement; the median post 0.1%.
5 of 5 posts are carousels. reels and images untested.
4 of 5 captions ask the reader to do anything. 3 hashtags per post. 68 words on average.
5.0 posts a week between 26 Oct and 2 Nov.
Your best post earned 6.4× the engagement of your weakest.
Ranked by engagement rate. What each one did differently is read from the frame and the caption.
All 5 posts, by engagement rate.
One bar per post, in the order they went out. Hover a bar to see its date and rate.
What makes a post recognisably yours.
Extracted from the frames and captions, not from a brief.
Look
balanced editorial composition
Voice
“brand”
Recurring marks
- 01tubular steel motif
- 02neutral-toned palette
- 03editorial room setting
What the accounts competing for your audience are doing that you are not.
The scorecard tells you where you stand. The full report tells you against whom, and what to post next week.
See everything else Nayavo doesWhen buyers ask AI about furniture and home decor market, Muuto is named in 1 of 6 answers.
Muuto is number 8. IKEA is named almost twice as often.
- 01 IKEA 50% #1.0
- 02 Godrej Interio 50% #2.0
- 03 Pepperfry 50% #2.3
- 04 Urban Ladder 33% #2.0
- 05 Durian 33% #4.0
- 08 Muuto YOU 17% Not named
Buyers asked. AI answered. Muuto was not in it.
Every kind of question, and how often AI named you.
- Shopping for a specific need0 of 1
- Deciding what to look for0 of 1
- Comparing brands0 of 1
- Asking for someone like them0 of 1
- Asking which brand to buy1 of 2
We read 6 answers. You have seen two.
Six posts, scored on five things.
Visual identityPalette, layout, marks 51
A 6-colour palette held across 6 posts (consistency 0.51). Recurring marks: tubular steel motif, neutral-toned palette.
Fix in full reportHook strengthBest post vs. median 46
Your best post earns 0.1% engagement; the median post 0.1%.
Hook formulasFormat rangeReel · Carousel · Image 20
5 of 5 posts are carousels. reels and images untested.
Formats to testCaptions & CTAsAsks, hashtags, length 76
4 of 5 captions ask the reader to do anything. 3 hashtags per post. 68 words on average.
CTA templatesCadencePosts per week 95
5.0 posts a week between 26 Oct and 2 Nov.
Best posting windowsYour best post earned 6.4× the engagement of your weakest.
#1 · 0.1%
balanced editorial composition
“brand”