When buyers ask AI about insurance and financial services, Mutual of Omaha is named in 2 of 6 answers.
We put 6 real buyer questions to ChatGPT and Gemini and read every answer. No brand is named more often.
AI names Mutual of Omaha in 2 answers, but ties it to no single idea yet.
Read from the 2 answers that named Mutual of Omaha.
Once AI starts naming you, this is where you see what it says. The full report shows what competitors are praised for.
Mutual of Omaha leads. Fidelity is next.
Top brands named across the same 6 answers, ranked by share of answers. Average position is where each brand lands in the answer.
- 01 Mutual of OmahaYou 33% #2.0
- 02 Fidelity 33% #1.5
- 03 Charles Schwab 33% #4.5
- 04 Quicken 33% #10.5
- 05 AmeriSave 17% #1.0
- 06 B2B CFO 17% #1.0
Buyers asked. AI answered. Mutual of Omaha was not in it.
Two of the 4 questions where AI recommended other brands. The full report lists every one, with the answer AI gave.
Mutual of Omaha loses most when buyers are shopping for a specific need.
All 6 answers, grouped by what the buyer was trying to do. The full report shows which gaps to close first, and how.
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Shopping for a specific need0 of 1
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Deciding what to look for0 of 1
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Asking for someone like them0 of 1
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Asking which brand to buy1 of 2
-
Comparing brands1 of 1
recommending others
- Which of the 24 websites to get Mutual of Omaha onto first
- The questions to win, in the order to win them
- What to publish on Mutual of Omaha's own site and Instagram
We read 6 answers. You have seen two of them.
The rest stays sealed until you open the full report: every brand AI named, every answer word for word, and what to change.
Seven posts, scored on five things.
Read from their seven most recent posts. Each one is scored out of 100 below, with what we saw behind the number.
- 01Visual identity
- 02Hook strength
- 03Format range
- 04Captions & CTAs
- 05Cadence
Where the feed is strong, and where it leaks.
Scores are relative to the posts analysed, not to competitors. That comparison is in the full report.
A 6-colour palette held across 7 posts (consistency 0.49). Recurring marks: nostalgic imagery, text overlays emphasizing key messages.
Your best post earns 0.4% engagement; the median post 0.0%.
5 of 5 posts are reels. carousels and images untested.
5 of 5 captions ask the reader to do anything. 0 hashtags per post. 50 words on average.
5.0 posts a week between 30 Oct and 6 Nov.
Your best post earned 11× the engagement of your weakest.
Ranked by engagement rate. What each one did differently is read from the frame and the caption.
All 5 posts, by engagement rate.
One bar per post, in the order they went out. Hover a bar to see its date and rate.
“Telling wildlife stories.”, 0.0% ER.
What makes a post recognisably yours.
Extracted from the frames and captions, not from a brief.
Look
centered and balanced with a focus on key subjects
Voice
“We speak directly to our audience, balancing professionalism with a friendly and approachable tone, often evoking nostalgia or providing clear, actionable advice.”
Recurring marks
- 01nostalgic imagery
- 02text overlays emphasizing key messages
- 03natural outdoor settings
What the accounts competing for your audience are doing that you are not.
The scorecard tells you where you stand. The full report tells you against whom, and what to post next week.
See everything else Nayavo doesWhen buyers ask AI about insurance and financial services, Mutual of Omaha is named in 2 of 6 answers.
Mutual of Omaha leads. Fidelity is next.
- 01 Mutual of Omaha YOU 33% #2.0
- 02 Fidelity 33% #1.5
- 03 Charles Schwab 33% #4.5
- 04 Quicken 33% #10.5
- 05 AmeriSave 17% #1.0
- 06 B2B CFO 17% #1.0
Buyers asked. AI answered. Mutual of Omaha was not in it.
Every kind of question, and how often AI named you.
- Shopping for a specific need0 of 1
- Deciding what to look for0 of 1
- Asking for someone like them0 of 1
- Asking which brand to buy1 of 2
- Comparing brands1 of 1
We read 6 answers. You have seen two.
Seven posts, scored on five things.
Visual identityPalette, layout, marks 49
A 6-colour palette held across 7 posts (consistency 0.49). Recurring marks: nostalgic imagery, text overlays emphasizing key messages.
Fix in full reportHook strengthBest post vs. median 12
Your best post earns 0.4% engagement; the median post 0.0%.
Hook formulasFormat rangeReel · Carousel · Image 20
5 of 5 posts are reels. carousels and images untested.
Formats to testCaptions & CTAsAsks, hashtags, length 70
5 of 5 captions ask the reader to do anything. 0 hashtags per post. 50 words on average.
CTA templatesCadencePosts per week 95
5.0 posts a week between 30 Oct and 6 Nov.
Best posting windowsYour best post earned 11× the engagement of your weakest.
#1 · 0.4%
centered and balanced with a focus on key subjects
“We speak directly to our audience, balancing professionalism with a friendly and approachable tone, often evoking nostalgia or providing clear, actionable advice.”