Ten posts, scored on five things.
Read from their ten most recent posts. Each one is scored out of 100 below, with what we saw behind the number.
- 01Visual identity
- 02Hook strength
- 03Format range
- 04Captions & CTAs
- 05Cadence
Where the feed is strong, and where it leaks.
Scores are relative to the posts analysed, not to competitors. That comparison is in the full report.
A 5-colour palette held across 10 posts (consistency 0.85). Recurring marks: Overlapping vinyl-and-sleeve layout, Translucent/colored vinyl showcases.
Your best post earns 16.9% engagement; the median post 0.4%. The one that landed opened with “It's a Heartstopper summer indeed!”.
7 carousels, 3 images across 10 posts. reels untested.
9 of 10 captions ask the reader to do anything. 0–1 hashtags per post. 110 words on average.
3.0 posts a week between 5 Aug and 28 Aug.
Your best post earned 154× the engagement of your weakest.
Ranked by engagement rate. What each one did differently is read from the frame and the caption.
- 01Visually appealing product layout showing exactly what the customer gets
- 02Leverages the strong visual identity of the Heartstopper franchise (pastel colors, leaf illustrations)
- 03Clear value proposition with bulleted list of contents
All 10 posts, by engagement rate.
One bar per post, in the order they went out. Hover a bar to see its date and rate.
“It's a Heartstopper summer indeed!”, 16.9% ER.
“The self-titled Cristina Camargo record is very special in …”, 0.1% ER.
Product showcase posts average 2.7%, promotional posts 0.2%: 15× apart.
What makes a post recognisably yours.
Extracted from the frames and captions, not from a brief.
Look
A structured collage layout featuring physical vinyl discs partially pulled out of their sleeves, layered over matching album artwork or artist portraits.
Voice
“Informative, nostalgic, and collector-focused. Written in a clean, professional third-person brand voice that blends historical music storytelling with precise product specifications.”
Recurring marks
- 01Overlapping vinyl-and-sleeve layout
- 02Translucent/colored vinyl showcases
- 03Scarcity/limited edition numbering overlays
What the accounts competing for your audience are doing that you are not.
The scorecard tells you where you stand. The full report tells you against whom, and what to post next week.
See everything else Nayavo doesTen posts, scored on five things.
Visual identityPalette, layout, marks 85
A 5-colour palette held across 10 posts (consistency 0.85). Recurring marks: Overlapping vinyl-and-sleeve layout, Translucent/colored vinyl showcases.
Fix in full reportHook strengthBest post vs. median 2
Your best post earns 16.9% engagement; the median post 0.4%. The one that landed opened with “It's a Heartstopper summer indeed!”.
Hook formulasFormat rangeReel · Carousel · Image 64
7 carousels, 3 images across 10 posts. reels untested.
Formats to testCaptions & CTAsAsks, hashtags, length 65
9 of 10 captions ask the reader to do anything. 0–1 hashtags per post. 110 words on average.
CTA templatesCadencePosts per week 67
3.0 posts a week between 5 Aug and 28 Aug.
Best posting windowsYour best post earned 154× the engagement of your weakest.
#1 · 16.9%A structured collage layout featuring physical vinyl discs partially pulled out of their sleeves, layered over matching album artwork or artist portraits.
“Informative, nostalgic, and collector-focused. Written in a clean, professional third-person brand voice that blends historical music storytelling with precise product specifications.”