When buyers ask AI about home decor, Tugó Colombia is named in 1 of 6 answers.
We put 6 real buyer questions to ChatGPT and Gemini and read every answer. Aristas and Ashley are named more often.
AI names Tugó Colombia in 1 answer, but ties it to no single idea yet.
Read from the 1 answers that named Tugó Colombia.
Once AI starts naming you, this is where you see what it says. The full report shows what competitors are praised for.
Tugó Colombia is third. Aristas is named almost twice as often.
Top brands named across the same 6 answers, ranked by share of answers. Average position is where each brand lands in the answer.
- 01 Aristas 33% #1.5
- 02 Ashley 33% #5.0
- 03 Tugó ColombiaYou 17% #1.0
- 04 Command 17% #1.0
- 05 Hugga Store 17% #1.0
- 06 Zuahaza 17% #1.0
Buyers asked. AI answered. Tugó Colombia was not in it.
Two of the 5 questions where AI recommended other brands. The full report lists every one, with the answer AI gave.
Tugó Colombia loses most when buyers are asking which brand to buy.
All 6 answers, grouped by what the buyer was trying to do. The full report shows which gaps to close first, and how.
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Asking which brand to buy0 of 2
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Shopping for a specific need0 of 1
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Comparing brands0 of 1
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Asking for someone like them0 of 1
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Deciding what to look for1 of 1
recommending others
- Which of the 26 websites to get Tugó Colombia onto first
- The questions to win, in the order to win them
- What to publish on Tugó Colombia's own site and Instagram
We read 6 answers. You have seen two of them.
The rest stays sealed until you open the full report: every brand AI named, every answer word for word, and what to change.
Seven posts, scored on four things.
Read from their seven most recent posts. Each one is scored out of 100 below, with what we saw behind the number.
- 01Hook strength
- 02Format range
- 03Captions & CTAs
- 04Cadence
Where the feed is strong, and where it leaks.
Scores are relative to the posts analysed, not to competitors. That comparison is in the full report.
Your best post earns 0.1% engagement; the median post 0.0%. The one that landed opened with “¿tu que espacio quieres transformar?”.
3 carousels, 2 reels across 5 posts. images untested.
5 of 5 captions ask the reader to do anything. 14–18 hashtags per post. 55 words on average.
18.7 posts a week between 29 Oct and 31 Oct. A daily rhythm, sustained. Reach is the constraint, not output.
Your best post earned 2.4× the engagement of your weakest.
Ranked by engagement rate. What each one did differently is read from the frame and the caption.
All 5 posts, by engagement rate.
One bar per post, in the order they went out. Hover a bar to see its date and rate.
“¿tu que espacio quieres transformar?”, 0.1% ER.
“¡Una poltrona puede transformar por completo la sensación d…”, 0.0% ER.
What makes a post recognisably yours.
Extracted from the frames and captions, not from a brief.
Voice
“Direct second-person address, sometimes paired with a warm brand “we”; clear, approachable phrasing with an aspirational edge.”
Recurring marks
- 01Warm, aspirational language that connects furniture and decor with comfort, harmony, and personality.
- 02Direct questions inviting people to picture a product or imagine a change in their home.
- 03The brand phrase “Diseño para todos.”
What the accounts competing for your audience are doing that you are not.
The scorecard tells you where you stand. The full report tells you against whom, and what to post next week.
See everything else Nayavo doesWhen buyers ask AI about home decor, Tugó Colombia is named in 1 of 6 answers.
Tugó Colombia is third. Aristas is named almost twice as often.
- 01 Aristas 33% #1.5
- 02 Ashley 33% #5.0
- 03 Tugó Colombia YOU 17% #1.0
- 04 Command 17% #1.0
- 05 Hugga Store 17% #1.0
- 06 Zuahaza 17% #1.0
Buyers asked. AI answered. Tugó Colombia was not in it.
Every kind of question, and how often AI named you.
- Asking which brand to buy0 of 2
- Shopping for a specific need0 of 1
- Comparing brands0 of 1
- Asking for someone like them0 of 1
- Deciding what to look for1 of 1
We read 6 answers. You have seen two.
Seven posts, scored on four things.
Hook strengthBest post vs. median 48
Your best post earns 0.1% engagement; the median post 0.0%. The one that landed opened with “¿tu que espacio quieres transformar?”.
Hook formulasFormat rangeReel · Carousel · Image 69
3 carousels, 2 reels across 5 posts. images untested.
Formats to testCaptions & CTAsAsks, hashtags, length 100
5 of 5 captions ask the reader to do anything. 14–18 hashtags per post. 55 words on average.
CTA templatesCadencePosts per week 95
18.7 posts a week between 29 Oct and 31 Oct. A daily rhythm, sustained. Reach is the constraint, not output.
Best posting windowsYour best post earned 2.4× the engagement of your weakest.
#1 · 0.1%
“Direct second-person address, sometimes paired with a warm brand “we”; clear, approachable phrasing with an aspirational edge.”