Nine posts, scored on five things.
Read from their nine most recent posts. Each one is scored out of 100 below, with what we saw behind the number.
- 01Visual identity
- 02Hook strength
- 03Format range
- 04Captions & CTAs
- 05Cadence
Where the feed is strong, and where it leaks.
Scores are relative to the posts analysed, not to competitors. That comparison is in the full report.
A 5-colour palette held across 9 posts (consistency 0.80). Recurring marks: Diagonal product stacking, 5-star rating graphic overlays.
Your best post earns 3.1% engagement; the median post 2.1%. The one that landed opened with “Pants + laughs = perfection 👖😂”.
4 images, 3 carousels, 2 reels across 9 posts.
6 of 9 captions ask the reader to do anything. 0–7 hashtags per post. 68 words on average.
0.6 posts a week between 1 Apr and 14 Jul. Less than one post a week.
Your best post earned 6.0× the engagement of your weakest.
Ranked by engagement rate. What each one did differently is read from the frame and the caption.
All 9 posts, by engagement rate.
One bar per post, in the order they went out. Hover a bar to see its date and rate.
“Pants + laughs = perfection 👖😂”, 3.1% ER.
“Meet your new wardrobe MVP. Our highest selling grey pants …”, 0.5% ER.
Behind the scenes posts average 2.8%, product showcase posts 1.2%: 2.3× apart.
What makes a post recognisably yours.
Extracted from the frames and captions, not from a brief.
Look
Centered subjects with clean, minimalist framing, often utilizing dynamic action poses or structured flat lays to emphasize product utility and form.
Voice
“Confident, benefit-driven, and highly structured. The voice speaks directly to the 'man on the move,' balancing professional polish with casual, friendly hooks. It frequently utilizes bulleted feature lists and clear discount codes to drive action.”
Recurring marks
- 01Diagonal product stacking
- 025-star rating graphic overlays
- 03Hand-drawn style arrows and feature callouts
What the accounts competing for your audience are doing that you are not.
The scorecard tells you where you stand. The full report tells you against whom, and what to post next week.
See everything else Nayavo doesNine posts, scored on five things.
Visual identityPalette, layout, marks 80
A 5-colour palette held across 9 posts (consistency 0.80). Recurring marks: Diagonal product stacking, 5-star rating graphic overlays.
Fix in full reportHook strengthBest post vs. median 67
Your best post earns 3.1% engagement; the median post 2.1%. The one that landed opened with “Pants + laughs = perfection 👖😂”.
Hook formulasFormat rangeReel · Carousel · Image 97
4 images, 3 carousels, 2 reels across 9 posts.
Formats to testCaptions & CTAsAsks, hashtags, length 66
6 of 9 captions ask the reader to do anything. 0–7 hashtags per post. 68 words on average.
CTA templatesCadencePosts per week 23
0.6 posts a week between 1 Apr and 14 Jul. Less than one post a week.
Best posting windowsYour best post earned 6.0× the engagement of your weakest.
#1 · 3.1%
Centered subjects with clean, minimalist framing, often utilizing dynamic action poses or structured flat lays to emphasize product utility and form.
“Confident, benefit-driven, and highly structured. The voice speaks directly to the 'man on the move,' balancing professional polish with casual, friendly hooks. It frequently utilizes bulleted feature lists and clear discount codes to drive action.”