When buyers ask AI about gourmet cookie gift delivery, Mrs. Fields Cookies is not in the answers yet.
Bakingo is named in 100% of the same answers. All 6 questions are open ground, and the full report shows which ones to win first.
AI has not described Mrs. Fields Cookies yet.
Nothing to read yet. This fills in as soon as AI names Mrs. Fields Cookies.
Once AI starts naming you, this is where you see what it says. The full report shows what competitors are praised for.
named across the 6 answers where Mrs. Fields Cookies was not.
- The 6 questions to win, ranked by how easy they are
- The websites AI read before it answered
- What to publish so AI can name Mrs. Fields Cookies
Bakingo leads. Mrs. Fields Cookies can enter with one mention.
Top brands named across the same 6 answers, ranked by share of answers. Average position is where each brand lands in the answer.
- 01 Bakingo 100% #1.0
- 02 Ferns N Petals 100% #2.0
- 03 Winni 100% #3.0
- — Mrs. Fields CookiesYou 0% Not named
Buyers asked. AI answered. Mrs. Fields Cookies was not in it.
Two of the 6 questions where AI recommended other brands. The full report lists every one, with the answer AI gave.
Mrs. Fields Cookies is missing from every kind of question buyers ask.
All 6 answers, grouped by what the buyer was trying to do. The full report shows which gaps to close first, and how.
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Asking which brand to buy0 of 2
-
Comparing brands0 of 1
-
Shopping for a specific need0 of 1
-
Asking for someone like them0 of 1
-
Deciding what to look for0 of 1
recommending others
- Which of the 0 websites to get Mrs. Fields Cookies onto first
- The questions to win, in the order to win them
- What to publish on Mrs. Fields Cookies's own site and Instagram
We read 6 answers. You have seen two of them.
The rest stays sealed until you open the full report: every brand AI named, every answer word for word, and what to change.
Seven posts, scored on five things.
Read from their seven most recent posts. Each one is scored out of 100 below, with what we saw behind the number.
- 01Visual identity
- 02Hook strength
- 03Format range
- 04Captions & CTAs
- 05Cadence
Where the feed is strong, and where it leaks.
Scores are relative to the posts analysed, not to competitors. That comparison is in the full report.
A 6-colour palette held across 7 posts (consistency 0.37). Recurring marks: the red Mrs. Fields tin with white script logo as the recurring hero prop, a plain white or solid red backdrop for product shots.
Your best post earns 0.2% engagement; the median post 0.0%. The one that landed opened with “Chocolate Chip and Triple Chocolate. Together at last.”.
2 carousels, 2 images, 1 reel across 5 posts.
3 of 5 captions ask the reader to do anything. 0 hashtags per post. 26 words on average.
0.4 posts a week between 14 Aug and 2 Nov. Less than one post a week.
Your best posts, ranked by engagement rate.
Ranked by engagement rate. What each one did differently is read from the frame and the caption.
All 5 posts, by engagement rate.
One bar per post, in the order they went out. Hover a bar to see its date and rate.
“Chocolate Chip and Triple Chocolate. Together at last.”, 0.2% ER.
“Zoom in on our best batch yet.”, 0.0% ER.
Product showcase posts average 0.1%, promotional posts 0.0%: 9.5× apart.
What makes a post recognisably yours.
Extracted from the frames and captions, not from a brief.
Look
Product-first framing: the cookie or red tin fills the frame on a plain or solid backdrop, with props like milk glasses or a gift box placed around it.
Voice
“A friendly bakery voice that speaks as us, keeps lines short and playful, and names the cookie outright before closing on a simple call.”
Recurring marks
- 01the red Mrs. Fields tin with white script logo as the recurring hero prop
- 02a plain white or solid red backdrop for product shots
- 03a short white word or headline overlay on the image
What the accounts competing for your audience are doing that you are not.
The scorecard tells you where you stand. The full report tells you against whom, and what to post next week.
See everything else Nayavo doesWhen buyers ask AI about gourmet cookie gift delivery, Mrs. Fields Cookies is not in the answers yet.
Bakingo leads. Mrs. Fields Cookies can enter with one mention.
- 01 Bakingo 100% #1.0
- 02 Ferns N Petals 100% #2.0
- 03 Winni 100% #3.0
- — Mrs. Fields Cookies YOU 0% Not named
Buyers asked. AI answered. Mrs. Fields Cookies was not in it.
Every kind of question, and how often AI named you.
- Asking which brand to buy0 of 2
- Comparing brands0 of 1
- Shopping for a specific need0 of 1
- Asking for someone like them0 of 1
- Deciding what to look for0 of 1
We read 6 answers. You have seen two.
Seven posts, scored on five things.
Visual identityPalette, layout, marks 37
A 6-colour palette held across 7 posts (consistency 0.37). Recurring marks: the red Mrs. Fields tin with white script logo as the recurring hero prop, a plain white or solid red backdrop for product shots.
Fix in full reportHook strengthBest post vs. median 8
Your best post earns 0.2% engagement; the median post 0.0%. The one that landed opened with “Chocolate Chip and Triple Chocolate. Together at last.”.
Hook formulasFormat rangeReel · Carousel · Image 97
2 carousels, 2 images, 1 reel across 5 posts.
Formats to testCaptions & CTAsAsks, hashtags, length 46
3 of 5 captions ask the reader to do anything. 0 hashtags per post. 26 words on average.
CTA templatesCadencePosts per week 20
0.4 posts a week between 14 Aug and 2 Nov. Less than one post a week.
Best posting windowsYour best posts, ranked by engagement rate.
#1 · 0.2%
Product-first framing: the cookie or red tin fills the frame on a plain or solid backdrop, with props like milk glasses or a gift box placed around it.
“A friendly bakery voice that speaks as us, keeps lines short and playful, and names the cookie outright before closing on a simple call.”