Seven posts, scored on five things.
Read from their seven most recent posts. Each one is scored out of 100 below, with what we saw behind the number.
- 01Visual identity
- 02Hook strength
- 03Format range
- 04Captions & CTAs
- 05Cadence
Where the feed is strong, and where it leaks.
Scores are relative to the posts analysed, not to competitors. That comparison is in the full report.
A 6-colour palette held across 7 posts (consistency 0.14). Recurring marks: festival-themed visuals, horror-meets-snack aesthetic.
Your best post earns 0.6% engagement; the median post 0.2%. The one that landed opened with “story of Navratri tradition with makhana snack”.
4 reels, 1 carousel across 5 posts. images untested.
0 of 5 captions ask the reader to do anything. 4–5 hashtags per post. 32 words on average.
2.0 posts a week between 16 Oct and 3 Nov.
Your best post earned 4.6× the engagement of your weakest.
Ranked by engagement rate. What each one did differently is read from the frame and the caption.
All 5 posts, by engagement rate.
One bar per post, in the order they went out. Hover a bar to see its date and rate.
“story of Navratri tradition with makhana snack”, 0.6% ER.
“text overlay”, 0.1% ER.
What makes a post recognisably yours.
Extracted from the frames and captions, not from a brief.
Look
Voice
“friendly”
Recurring marks
- 01festival-themed visuals
- 02horror-meets-snack aesthetic
- 03text overlays on product shots
- 04neon lighting for Halloween/festive moments
What the accounts competing for your audience are doing that you are not.
The scorecard tells you where you stand. The full report tells you against whom, and what to post next week.
See everything else Nayavo doesSeven posts, scored on five things.
Visual identityPalette, layout, marks 14
A 6-colour palette held across 7 posts (consistency 0.14). Recurring marks: festival-themed visuals, horror-meets-snack aesthetic.
Fix in full reportHook strengthBest post vs. median 33
Your best post earns 0.6% engagement; the median post 0.2%. The one that landed opened with “story of Navratri tradition with makhana snack”.
Hook formulasFormat rangeReel · Carousel · Image 56
4 reels, 1 carousel across 5 posts. images untested.
Formats to testCaptions & CTAsAsks, hashtags, length 39
0 of 5 captions ask the reader to do anything. 4–5 hashtags per post. 32 words on average.
CTA templatesCadencePosts per week 47
2.0 posts a week between 16 Oct and 3 Nov.
Best posting windowsYour best post earned 4.6× the engagement of your weakest.
#1 · 0.6%
“friendly”