When buyers ask AI about luxury travel services, Mr & Mrs Smith is named in 2 of 6 answers.
We put 6 real buyer questions to ChatGPT and Gemini and read every answer. Booking.com and Expedia are named more often.
AI names Mr & Mrs Smith in 2 answers, but ties it to no single idea yet.
Read from the 2 answers that named Mr & Mrs Smith.
Once AI starts naming you, this is where you see what it says. The full report shows what competitors are praised for.
Mr & Mrs Smith is fourth. Booking.com is named more often.
Top brands named across the same 6 answers, ranked by share of answers. Average position is where each brand lands in the answer.
- 01 Booking.com 50% #2.7
- 02 Expedia 50% #4.7
- 03 Kayak 50% #6.0
- 04 Mr & Mrs SmithYou 33% #1.5
- 05 Virtuoso 33% #1.0
- 06 My Boutique Hotel 33% #4.5
Buyers asked. AI answered. Mr & Mrs Smith was not in it.
Two of the 4 questions where AI recommended other brands. The full report lists every one, with the answer AI gave.
Mr & Mrs Smith loses most when buyers are shopping for a specific need.
All 6 answers, grouped by what the buyer was trying to do. The full report shows which gaps to close first, and how.
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Shopping for a specific need0 of 1
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Deciding what to look for0 of 1
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Asking for someone like them0 of 1
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Asking which brand to buy1 of 2
-
Comparing brands1 of 1
recommending others
- Which of the 28 websites to get Mr & Mrs Smith onto first
- The questions to win, in the order to win them
- What to publish on Mr & Mrs Smith's own site and Instagram
We read 6 answers. You have seen two of them.
The rest stays sealed until you open the full report: every brand AI named, every answer word for word, and what to change.
Seven posts, scored on four things.
Read from their seven most recent posts. Each one is scored out of 100 below, with what we saw behind the number.
- 01Hook strength
- 02Format range
- 03Captions & CTAs
- 04Cadence
Where the feed is strong, and where it leaks.
Scores are relative to the posts analysed, not to competitors. That comparison is in the full report.
Your best post earns 0.1% engagement; the median post 0.1%. The one that landed opened with “If you’re looking to scratch your post-Frieze and Basel itch”.
4 carousels, 1 reel across 5 posts. images untested.
1 of 5 captions asks the reader to do anything. 0 hashtags per post. 40 words on average.
8.0 posts a week between 24 Oct and 28 Oct. A daily rhythm, sustained. Reach is the constraint, not output.
Your best post earned 2.1× the engagement of your weakest.
Ranked by engagement rate. What each one did differently is read from the frame and the caption.
All 5 posts, by engagement rate.
One bar per post, in the order they went out. Hover a bar to see its date and rate.
“If you’re looking to scratch your post-Frieze and Basel itch”, 0.1% ER.
“As the weather warms up Down Under”, 0.1% ER.
What makes a post recognisably yours.
Extracted from the frames and captions, not from a brief.
Voice
“A travel editor with a discerning eye: inviting the reader into a place through a seasonal hook, sensory detail, and a clear sense of what makes the stay distinctive.”
Recurring marks
- 01Destination-led copy pairing luxurious stays with distinctive details of place
- 02Seasonal hooks that invite readers to imagine an escape
- 03Aspirational, editorial language focused on curated hotel experiences
What the accounts competing for your audience are doing that you are not.
The scorecard tells you where you stand. The full report tells you against whom, and what to post next week.
See everything else Nayavo doesWhen buyers ask AI about luxury travel services, Mr & Mrs Smith is named in 2 of 6 answers.
Mr & Mrs Smith is fourth. Booking.com is named more often.
- 01 Booking.com 50% #2.7
- 02 Expedia 50% #4.7
- 03 Kayak 50% #6.0
- 04 Mr & Mrs Smith YOU 33% #1.5
- 05 Virtuoso 33% #1.0
- 06 My Boutique Hotel 33% #4.5
Buyers asked. AI answered. Mr & Mrs Smith was not in it.
Every kind of question, and how often AI named you.
- Shopping for a specific need0 of 1
- Deciding what to look for0 of 1
- Asking for someone like them0 of 1
- Asking which brand to buy1 of 2
- Comparing brands1 of 1
We read 6 answers. You have seen two.
Seven posts, scored on four things.
Hook strengthBest post vs. median 59
Your best post earns 0.1% engagement; the median post 0.1%. The one that landed opened with “If you’re looking to scratch your post-Frieze and Basel itch”.
Hook formulasFormat rangeReel · Carousel · Image 56
4 carousels, 1 reel across 5 posts. images untested.
Formats to testCaptions & CTAsAsks, hashtags, length 22
1 of 5 captions asks the reader to do anything. 0 hashtags per post. 40 words on average.
CTA templatesCadencePosts per week 95
8.0 posts a week between 24 Oct and 28 Oct. A daily rhythm, sustained. Reach is the constraint, not output.
Best posting windowsYour best post earned 2.1× the engagement of your weakest.
#1 · 0.1%
“A travel editor with a discerning eye: inviting the reader into a place through a seasonal hook, sensory detail, and a clear sense of what makes the stay distinctive.”