When buyers ask AI about outdoor apparel market, Mountain Hardwear is named in 1 of 6 answers.
We put 6 real buyer questions to ChatGPT and Gemini and read every answer. Decathlon and Wildcraft are named more often.
AI names Mountain Hardwear in 1 answer, but ties it to no single idea yet.
Read from the 1 answers that named Mountain Hardwear.
Once AI starts naming you, this is where you see what it says. The full report shows what competitors are praised for.
Mountain Hardwear is fifth. Decathlon is named almost twice as often.
Top brands named across the same 6 answers, ranked by share of answers. Average position is where each brand lands in the answer.
- 01 Decathlon 83% #1.2
- 02 Wildcraft 83% #2.4
- 03 Columbia 67% #3.0
- 04 Rab 33% #2.5
- 05 Mountain HardwearYou 17% #5.0
- 06 Burton 17% #1.0
Buyers asked. AI answered. Mountain Hardwear was not in it.
Two of the 5 questions where AI recommended other brands. The full report lists every one, with the answer AI gave.
Mountain Hardwear loses most when buyers are asking which brand to buy.
All 6 answers, grouped by what the buyer was trying to do. The full report shows which gaps to close first, and how.
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Asking which brand to buy0 of 2
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Deciding what to look for0 of 1
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Comparing brands0 of 1
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Asking for someone like them0 of 1
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Shopping for a specific need1 of 1
recommending others
- Which of the 25 websites to get Mountain Hardwear onto first
- The questions to win, in the order to win them
- What to publish on Mountain Hardwear's own site and Instagram
We read 6 answers. You have seen two of them.
The rest stays sealed until you open the full report: every brand AI named, every answer word for word, and what to change.
Six posts, scored on five things.
Read from their six most recent posts. Each one is scored out of 100 below, with what we saw behind the number.
- 01Visual identity
- 02Hook strength
- 03Format range
- 04Captions & CTAs
- 05Cadence
Where the feed is strong, and where it leaks.
Scores are relative to the posts analysed, not to competitors. That comparison is in the full report.
A 6-colour palette held across 6 posts (consistency 0.29). Recurring marks: bold product branding, high-contrast overlays.
Your best post earns 0.2% engagement; the median post 0.1%. The one that landed opened with “visual emphasis on gear”.
4 carousels, 1 reel across 5 posts. images untested.
4 of 5 captions ask the reader to do anything. 0 hashtags per post. 30 words on average.
5.8 posts a week between 27 Oct and 2 Nov. A daily rhythm, sustained. Reach is the constraint, not output.
Your best post earned 4.5× the engagement of your weakest.
Ranked by engagement rate. What each one did differently is read from the frame and the caption.
All 5 posts, by engagement rate.
One bar per post, in the order they went out. Hover a bar to see its date and rate.
“visual emphasis on gear”, 0.2% ER.
“Warp Factor Series”, 0.0% ER.
What makes a post recognisably yours.
Extracted from the frames and captions, not from a brief.
Look
Voice
“brand”
Recurring marks
- 01bold product branding
- 02high-contrast overlays
- 03outdoor snowy settings
What the accounts competing for your audience are doing that you are not.
The scorecard tells you where you stand. The full report tells you against whom, and what to post next week.
See everything else Nayavo doesWhen buyers ask AI about outdoor apparel market, Mountain Hardwear is named in 1 of 6 answers.
Mountain Hardwear is fifth. Decathlon is named almost twice as often.
- 01 Decathlon 83% #1.2
- 02 Wildcraft 83% #2.4
- 03 Columbia 67% #3.0
- 04 Rab 33% #2.5
- 05 Mountain Hardwear YOU 17% #5.0
- 06 Burton 17% #1.0
Buyers asked. AI answered. Mountain Hardwear was not in it.
Every kind of question, and how often AI named you.
- Asking which brand to buy0 of 2
- Deciding what to look for0 of 1
- Comparing brands0 of 1
- Asking for someone like them0 of 1
- Shopping for a specific need1 of 1
We read 6 answers. You have seen two.
Six posts, scored on five things.
Visual identityPalette, layout, marks 29
A 6-colour palette held across 6 posts (consistency 0.29). Recurring marks: bold product branding, high-contrast overlays.
Fix in full reportHook strengthBest post vs. median 44
Your best post earns 0.2% engagement; the median post 0.1%. The one that landed opened with “visual emphasis on gear”.
Hook formulasFormat rangeReel · Carousel · Image 56
4 carousels, 1 reel across 5 posts. images untested.
Formats to testCaptions & CTAsAsks, hashtags, length 58
4 of 5 captions ask the reader to do anything. 0 hashtags per post. 30 words on average.
CTA templatesCadencePosts per week 95
5.8 posts a week between 27 Oct and 2 Nov. A daily rhythm, sustained. Reach is the constraint, not output.
Best posting windowsYour best post earned 4.5× the engagement of your weakest.
#1 · 0.2%
“brand”