Prepared for MOULIN ROTY OFFICIEL

IIYour Instagram, read by AI

Seven posts, scored on five things.

Read from their seven most recent posts. Each one is scored out of 100 below, with what we saw behind the number.

01Visual identity
02Hook strength
03Format range
04Captions & CTAs
05Cadence

Content score

Average of the five scores below

139.7K

Followers

0.5%

Best post ER

0.2%

Median post ER

Scorecard

Where the feed is strong, and where it leaks.

Scores are relative to the posts analysed, not to competitors. That comparison is in the full report.

Visual identity

Palette, layout, marks

A 6-colour palette held across 7 posts (consistency 0.20). Recurring marks: character-driven storytelling, seasonal promotions.

Fix in full report

Hook strength

Best post vs. median

Your best post earns 0.5% engagement; the median post 0.2%. The one that landed opened with “Hello Novembre! text overlay”.

Hook formulas

Format range

Reel · Carousel · Image

3 images, 2 reels across 5 posts. carousels untested.

Formats to test

Captions & CTAs

Asks, hashtags, length

0 of 5 captions ask the reader to do anything. 7–14 hashtags per post. 99 words on average.

CTA templates

Cadence

Posts per week

2.6 posts a week between 20 Oct and 2 Nov.

Best posting windows

Posts that worked

Your best post earned 16× the engagement of your weakest.

Ranked by engagement rate. What each one did differently is read from the frame and the caption.

#1 · 0.5% ERImage · 1 Nov 2026

The hook

“Hello Novembre! text overlay”

655 likes1 comments

#2 · 0.4% ER

child reaching for plush

authentic lineup of beloved characters

#3 · 0.2% ER

text overlay 'Les Calendriers de l’Avent'

seasonal storytelling theme

Every post

All 5 posts, by engagement rate.

One bar per post, in the order they went out. Hover a bar to see its date and rate.

Post 1
Post 2
Post 3
Post 4
Post 5

Best

“Hello Novembre! text overlay”, 0.5% ER.

Weakest

“visual focus on product”, 0.0% ER.

Pattern

Lifestyle posts average 0.4%, product showcase posts 0.1%: 3.7× apart.

Brand signature

What makes a post recognisably yours.

Extracted from the frames and captions, not from a brief.

Your palette · 6 colours · consistency 0.20share of frame

#FFFFFF60%

#F59E0B40%

#00000020%

#10B98120%

#16A34A20%

#1A7D3A20%

Look

centered product or scene with character-driven setup; seasonal context

centered product with seasonal propsflat laycollage-like scenes

natural light for lifestyle; studio lighting for product-focused posts soft, tactile textures (fabric plush, wood-like surfaces) with bright colors static product displays in images; dynamic close-ups in reels

Voice

“brand”

Avg caption

99 words

Language

French (dominant)

artisanat et héritagemoments partagés en famillepoussez l’imaginaire des enfantsdétails et textures des jouets

Recurring marks

01character-driven storytelling
02seasonal promotions
03plush-centric displays

Subjects, by frequency

plush toys and characters

advent calendars and holiday props

puzzles and kids activities

storybook-inspired characters

family play setups

In the full report

What the accounts competing for your audience are doing that you are not.

The scorecard tells you where you stand. The full report tells you against whom, and what to post next week.

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Named.

Competitors

The accounts fighting for the same attention, and how your content performs next to theirs.

Mapped.

Positioning

Where you sit against them, and the ground nobody in your category is holding.

Ranked.

Recommendations

Every fix on the scorecard, with the post each one comes from.

Drafted.

Content ideas

Post concepts in your palette and voice, each with a format, an angle and a caption.

Included.

Posts

Part of the full analysis.

nayavo.

Part II · Your Instagram

Seven posts, scored on five things.

45/100

139.7K

Followers

0.5%

Best post ER

0.2%

Median ER

01Scorecard · tap to open

Visual identityPalette, layout, marks 20

A 6-colour palette held across 7 posts (consistency 0.20). Recurring marks: character-driven storytelling, seasonal promotions.

Fix in full report

Hook strengthBest post vs. median 38

Your best post earns 0.5% engagement; the median post 0.2%. The one that landed opened with “Hello Novembre! text overlay”.

Hook formulas

Format rangeReel · Carousel · Image 69

3 images, 2 reels across 5 posts. carousels untested.

Formats to test

Captions & CTAsAsks, hashtags, length 40

0 of 5 captions ask the reader to do anything. 7–14 hashtags per post. 99 words on average.

CTA templates

CadencePosts per week 60

2.6 posts a week between 20 Oct and 2 Nov.

Best posting windows

02Posts that worked

Your best post earned 16× the engagement of your weakest.

#1 · 0.5%

The hook

“Hello Novembre! text overlay”

Image · 1 Nov 2026 · 655 likes

#2 · 0.4% ER

child reaching for plush

authentic lineup of beloved characters

#3 · 0.2% ER

text overlay 'Les Calendriers de l’Avent'

seasonal storytelling theme

03All 5 posts, by engagement

20 Oct2 Nov

Best · “Hello Novembre! text overlay”, 0.5% ER.

Weakest · “visual focus on product”, 0.0% ER.

Pattern · Lifestyle posts average 0.4%, product showcase posts 0.1%: 3.7× apart.

04Brand signature

60%

40%

centered product or scene with character-driven setup; seasonal context

centered product with seasonal propsflat laycollage-like scenes

In the full report

What your competitors are doing that you are not.

Named.Competitors, account by account

Mapped.Your position and the open ground

Ranked.Every fix, with the post it comes from

Drafted.Post ideas in your palette and voice

Included.Part of the full analysis

Full report for @moulin_roty

5 fixes · competitors · AI answers

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